The Effect of Brochure and Virtual Reality Goggles on Purchasing Intention in Destination Marketing

Kılıç, İlker; Doğantekin, Ali; Sarı, Yaşar

doi:10.30519/ahtr.784131

Cited by 6 publications

(8 citation statements)

References 96 publications

(101 reference statements)

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“…It is like an old habit from previously used CB-SEM approach, and therefore some researchers do not even mention or visualize the formation process (e.g. Atsız & Akova, 2021;Kılıç et al, 2021;Sop, 2021). However, it is obvious these examples used reflective approach from the way they handle their variables.…”

Section: Relationship Formation and Modelling Issuesmentioning

confidence: 99%

“…As immanent in the name, traditional approach contains the most known indices like NFI, SRMR, and other values (please see Model Fit by SmartPLS) and finds a place in gastronomy and tourism studies which benefit PLS with SmartPLS (e.g. Khan et al, 2021;Kılıç et al, 2021;Sop, 2021). The mentioned indices have developed accordingly to the needs of Covariance-Based SEM approach (Hair, Matthews, et al, 2017).…”

Section: Traditional Approachmentioning

confidence: 99%

“…SmartPLS mainly covers the research (e.g. Atsız & Akova, 2021;Khan et al, 2021;Kılıç et al, 2021;Sop, 2021) but with some alternatives like WarpPLS (e.g. Lacap, 2019).…”

Section: Introductionmentioning

confidence: 99%

“…), discriminant validity (with recommended HTMT), and common method bias and multicollinearity (with VIF value) are most likely reported in relevant studies (e.g. Atsız & Akova, 2021;Khan et al, 2021;Kılıç et al, 2021;Sop, 2021). However, there are some common issues the authors noticed during their editorial adventure as follows: (1) sampling issue, (2) normality issue, (3) relationship formation issue, (4) modelling issue, (5) model fit issue, and (6) reporting and resulting issue.…”

Section: Introductionmentioning

confidence: 99%

See 3 more Smart Citations

Use The Silver Bullet on The Right Beast: A Guide on Usage of PLS-SEM in Tourism and Gastronomy Studies

AYBEK

Karakaş²

2022

Advances in Hospitality and Tourism Research (AHTR)

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PLS based Structural Equation Modelling approach widens in social research with its benefits to ease some methodological struggles. As a matter of course, tourism and gastronomy fields gladly accept this advantage since the researchers mainly contain end- users in terms of statistical competence. However, this extensive use may come with some misunderstandings and errors during the conduction of the technique. Therefore, this editorial research note aims to point out common misunderstandings that appear while using PLS-SEM in tourism and gastronomy research, and to guide to prevent them. The literature offered the basis of these misconductions but detected issues have mostly dug out from the unobtrusive statistical editorial experience of the authors.

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Section: Relationship Formation and Modelling Issuesmentioning

confidence: 99%

Section: Traditional Approachmentioning

confidence: 99%

“…SmartPLS mainly covers the research (e.g. Atsız & Akova, 2021;Khan et al, 2021;Kılıç et al, 2021;Sop, 2021) but with some alternatives like WarpPLS (e.g. Lacap, 2019).…”

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

Use The Silver Bullet on The Right Beast: A Guide on Usage of PLS-SEM in Tourism and Gastronomy Studies

AYBEK

Karakaş²

2022

Advances in Hospitality and Tourism Research (AHTR)

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“…Most of previous study discussed about VR in Tourism perspective (Kilic et al 2021;Pantano & Corvello 2014). This study examines the level of customer acceptance of hotel promotions through virtual reality.…”

Section: Introductionmentioning

confidence: 99%

Technology Acceptance Model for Virtual Reality in Hotel Industry

Anita¹,

Zulkarnain²,

Subakti³

et al. 2022

Proceedings of the International Conference on Industrial Engineering and Operations Management

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Technology is developing at a faster pace than ever before. Thus, it becomes very important for hotels and the hospitality industry to combine the latest technological innovations to expand their business base and customers. Today's tourists are more interested in experiencing virtual technology while they are on travel. Tourist need an online information about accommodation that they can easily find wherever they go to. A hotel with its virtual images on their website or other booking applications would interest tourists. However, it was confirmed that a virtual hotel tour is also an option that most travelers choose to observed before booking a room. Unlike the previous photos and digital imagery, with the help of a virtual hotel tour, viewers can fully immerse themselves into the hotel facilities and can judge the state of the hotel. This study aims to prove customer acceptance of the performance of Virtual Reality technology in the hotel industry so as to increase tourist intention to come and stay at hotels. This research will be carried out by collecting primary data derived from the dissemination of surveys with purposive sampling techniques. This research will be analyzed with structure equation modeling analysis techniques.

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Advertising Management of Early Childhood Education Institution: Challenges, Opportunities, and Development

Rasmani,

Sarifudin,

Wahyuningsih

et al. 2023

EUROPEAN J ED RES

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<p style="text-align: justify;">Advertising or promotion management analyses, plans, and monitors programs to create target market exchanges and achieve institutional goals. Early childhood education (ECE) is an educational institution needing advertising management. This study examines the implementation of ECE advertising management in terms of challenges, opportunities, and developments. This study showed two major areas: 1) practitioners were more innovative and creative in using technology to develop advertising management, and 2) the educational institution got better recognition from society, especially parents. This study uses the literature study method, assisted by the publish perish application, to find reference sources related to educational advertising management for ECE. The study showed that the ability of schools and teachers to provide services based on consumers’ demands influenced the implementation of organisational advertising management challenges. Meanwhile, advertising management developments were sometimes affected by the actions of the advertising media. Social media informed consumers about the institution without spending more money and effort.</p>

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The Effect of Brochure and Virtual Reality Goggles on Purchasing Intention in Destination Marketing

Cited by 6 publications

References 96 publications

Use The Silver Bullet on The Right Beast: A Guide on Usage of PLS-SEM in Tourism and Gastronomy Studies

Use The Silver Bullet on The Right Beast: A Guide on Usage of PLS-SEM in Tourism and Gastronomy Studies

Technology Acceptance Model for Virtual Reality in Hotel Industry

Advertising Management of Early Childhood Education Institution: Challenges, Opportunities, and Development

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