The Effect Of Conspicuous Consumption  Behavior On Wasteful Consumption  Behavior: The Intermediary Role Of Hedonic  Consumption Behavior

Avcı, İbrahim

doi:10.26650/jecs2021-875642

Cited by 1 publication

(4 citation statements)

References 33 publications

(46 reference statements)

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“…Shipman (2004), İbrahim (2022) and Dantas and Abreu (2020) had an economic viewpoint on conspicuous consumption, and they indicated that buyers might buy goods they do not even need, just with the objective to show off. Thus, conspicuous consumption leads to wasteful consumption (İbrahim, 2022).…”

Section: Literature Review and Hypotheses Formulationmentioning

confidence: 99%

“…Conspicuous consumption -Conspicuous consumptions refers to consumption of commodities to boost one's financial status and power in the society. Buyers indulge in such consumption to differentiate themselves from others and to present their image to other members of their social class and to get noticed in the environment where they live (Eks i and Candan, 2018; _ Ibrahim, 2022).…”

Section: Literature Review and Hypotheses Formulationmentioning

confidence: 99%

“…Veblen (1899) and _ Ibrahim (2022) mentioned that people mimic consumption habits of individuals who belong to higher social class. Shipman (2004), _ Ibrahim (2022) and Dantas and Abreu (2020) had an economic viewpoint on conspicuous consumption, and they indicated that buyers might buy goods they do not even need, just with the objective to show off. Thus, conspicuous consumption leads to wasteful consumption ( _ Ibrahim, 2022).…”

Section: Conspicuous Consumption and Fast Fashion Purchase Intentionmentioning

confidence: 99%

“…Shipman (2004), _ Ibrahim (2022) and Dantas and Abreu (2020) had an economic viewpoint on conspicuous consumption, and they indicated that buyers might buy goods they do not even need, just with the objective to show off. Thus, conspicuous consumption leads to wasteful consumption ( _ Ibrahim, 2022). People portraying a higher level of consumption pattern show higher desire and intention to buy fashion cause-related marketing products.…”

Section: Conspicuous Consumption and Fast Fashion Purchase Intentionmentioning

confidence: 99%

See 3 more Smart Citations

“Sustainable attitude” – a modest notion creating a tremendous difference in the glamourous fast fashion world: investigating moderating effects

Mehta

Kaur

Singh

et al. 2022

SBR

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Purpose The purpose of this study is to examine relationship between numerous factors (fashion orientation, conspicuous consumption and environmental consciousness) that influence fast fashion (FF) purchase intention and their impact on FF purchase behavior and exploring the moderating effect of sustainable clothing consumption attitude. Design/methodology/approach This study uses quantitative analysis approach, wherein data have been collected from 571 college students by using non-probability snowball sampling. Partial least square structural equation modeling (PLS-SEM) has been applied to analyze the relationships among variables. Findings Determinants fashion orientation and conspicuous consumption have substantial impact on the desire to buy FF, which has strong association with FF purchasing behavior. Environmental awareness, contrarily, has detrimental impact on FF purchasing intentions. Furthermore, sustainable clothing consumption attitude significantly moderates FF intention–behavior relationship. Practical implications Findings may be viewed as a driving course in textile and garment sector for entrepreneurs as they represent customers’ intents and behavior in connection to the adoption of FF. Strategists can understand the product’s lifecycle; marketers can define innovative ways of marketing, advertising and promotion; start-ups can look for opportunities in sustainable fashion industry by innovating, manufacturing and dealing in eco-friendly sustainable products; and policymakers can make suitable policies to create awareness regarding sustainable fashion. Originality/value To the best of the authors’ knowledge, there is no study that comprehensively deals with defining, structuring and validating factors affecting purchase intention and behavior in case of fashion industry, accompanied by the role of sustainable consumption attitude as a moderator between FF intention and behavior, in a single model.

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Section: Literature Review and Hypotheses Formulationmentioning

confidence: 99%

Section: Literature Review and Hypotheses Formulationmentioning

confidence: 99%

Section: Conspicuous Consumption and Fast Fashion Purchase Intentionmentioning

confidence: 99%

Section: Conspicuous Consumption and Fast Fashion Purchase Intentionmentioning

confidence: 99%

See 2 more Smart Citations

“Sustainable attitude” – a modest notion creating a tremendous difference in the glamourous fast fashion world: investigating moderating effects

Mehta

Kaur

Singh

et al. 2022

SBR

View full text Add to dashboard Cite

show abstract

The Effect Of Conspicuous Consumption Behavior On Wasteful Consumption Behavior: The Intermediary Role Of Hedonic Consumption Behavior

Cited by 1 publication

References 33 publications

“Sustainable attitude” – a modest notion creating a tremendous difference in the glamourous fast fashion world: investigating moderating effects

“Sustainable attitude” – a modest notion creating a tremendous difference in the glamourous fast fashion world: investigating moderating effects

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