The Effect of Consumer Value and Perspective of Value to Intention to Buy Through Attitude on Organic Personal Care Products in Jakarta

Takaya, Rowlan

doi:10.25105/ber.v18i1.5306

Cited by 1 publication

(1 citation statement)

References 25 publications

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“…Therefore, consumers who are health conscious usually engage in healthy behaviors (Nguyen, Nguyen, & Vo, 2019). They care about the desired state of their well-being thereby shifting to the consumption of products from natural ingredients, which contain natural vitamins and minerals rather than additives and artificial ingredients (Ling, 2019;Takaya, 2019).…”

Section: Statement Of Research Problemsmentioning

confidence: 99%

Exposure, Perception and Response to Ketogenic Diet Information among Working Class Adults Female in Anambra State

E.C.,

A.C.,

2023

African Journal of Social Sciences and Humanities Research

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Ketogenic diet is used in weight control. This study aimed at finding out exposure, perception and working-class adult females’ response to Ketogenic diet information. The specific objectives are: To examine the exposure level of the working-class adults in Awka Anambra state to ketogenic diet information, to determine how they perceive the ketogenic diet information, and finally, to examine how the working-class adult females respond to Ketogenic diet information. This study was designed as a survey. Using an online sample size calculator, a sample of 384 civil servants was drawn from 21 Ministries in Anambra State. The study was anchored on the health belief model and uses and gratification theory. Findings from the survey indicate that a greater number of working-class adult female in Awka Anambra are exposed to ketogenic-diet information through the social media and interpersonal communication. It was also discovered that majority of the working-class adult females in Awka Anambra State sees the ketogenic – diet information in a good light but respond to it minimally due to some challenges mention in this work. The study recommended that the influencers of the ketogenic diet on the internet should be properly informed on the benefits and effects of this diet while disseminating necessary information. And as well let the dieters know beforehand that in as much as there are benefits of engaging in the diet plan there are also some unpleasant experiences they might encounter. It has been established in this study that ketogenic information helps the respondents make informed decision concerning their health. This study however also recommends that Ketogenic diet ingredients should be made available and affordable at all time.

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Section: Statement Of Research Problemsmentioning

confidence: 99%