The Effect of Environmental Knowledge and Environmental Concern on the Purchase Intention of Eco-Friendly Wine: Focusing on the Moderating Role of Customer Involvement

Ryu, Eulsoon; 서상원,; 김유경,

doi:10.17086/jts.2017.41.3.183.200

Cited by 2 publications

(1 citation statement)

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“…In these contexts, social media can contribute to a more effective understanding about the consumers' needs and preferences [68,69]. In any case, market understanding is crucial for any efficient marketing plan [70][71][72][73][74][75].…”

Section: Demand Indexmentioning

confidence: 99%

Contributions from Literature for Understanding Wine Marketing

Martinho

2021

Sustainability

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Marketing for wines is a determinant tool for several stakeholders within the wine sector, but there are not many studies concerning the topic “wine marketing” and even fewer that take a bibliometric approach. In turn, wine is a strategic agri-food product for the economy of several countries around the world, particularly in Mediterranean countries. Beyond the economic level, wine has an environmental, social, and cultural dimension. All these dimensions have implications in any plan for the wine sector and should be taken into account. In addition, these dimensions change around the world in accordance with different local factors. In this way, sometimes, it is not easy to design adjusted marketing plans for the wine sector, namely, in international markets. Taking the frameworks into account, the main objective of this study is to explore the scientific documents available on scientific platforms, namely, in the Web of Science, related to “wine marketing”. These studies (87 documents) were first explored through bibliometric software, such as the VOSviewer and the Atlas.ti, and then analyzed individually to capture the main insights shown by the scientific literature about wine marketing. To better organize the literature survey, with the information obtained from the bibliometric analysis, the following indexes were identified through factor analysis: “supply index”, “demand index”, “winery strategy index”, “tourism index”, “innovation index”, and “wine characteristics index”. The supply index highlights questions related to new technologies, climate change, logistics in international markets, institutions and regulations, being the main factors that influence wine producers. The demand index stresses the relevance, for consumers, of the relationship between the price and quality of a wine. On the other hand, younger consumers, in general, consume wine outdoors while socializing, giving importance to the label, often when the wine is recommended by someone. Older consumers give greater importance to the wine’s variety and to its region of origin. The winery strategy index shows the importance of questions relating to agri-chains, market differentiation, the history, and the brand. The tourism index brings together aspects associated with the complementarity between activities in the wine sector, wine routes, and contributions from culture and landscape. The innovation index highlights aspects related to the quality and the perceptions of the consumers. Finally, the wine characteristics index shows the little importance given by scientific literature relating to wine marketing and to attributes such as alcohol. A search on the Web of Science for the topic addressed here and “bibliometric” showed that there has been no research carried out with the approach taken here, showing the novelty of this study.

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Section: Demand Indexmentioning

confidence: 99%

Contributions from Literature for Understanding Wine Marketing

Martinho

2021

Sustainability

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Impact of Consumer Environmental Concern in the Post-corona Era on Purchase Intention of Environmentally Friendly Cosmetics with Awareness of Sustainability Management Activities from Cosmetics Companies as a Medium

Kim¹,

Bae²

2021

Asian J Beauty Cosmetol

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Purpose: In this study, we aim to understand the structural correlation between consumer environmental concerns in the post-corona era and its impact on both purchase intention for environmentally friendly cosmetics and the perception of sustainability management activities practiced by cosmetics companies. Method: A survey was conducted from February 21 to 27, 2021, targeting adults who use cosmetics. Out of 371 samples, 334 valid samples were analyzed using the SPSS 18.0 program, and the reliability and validity were verified with Cronbach's α. Results: It was found that environmental concerns from consumers had a significant influence on the intent to purchase environment-friendly cosmetics and on awareness of sustainability management activities implemented by cosmetic companies. Conversely, awareness of sustainability management activities significantly impacted the purchase intention for environment-friendly cosmetics. It was also discovered that perception of sustainability management activities played a huge mediating role in consumer environmental concern by influencing cosmetics purchase intention. Overall, environmental concern, awareness of sustainability management activities practiced by companies, and purchase intention grew parallel with the age of the group. The analysis showed that awareness of corporate sustainability management activities had an indirect effect in all age groups between 20 and 60 years old. Conclusion: Consumer environmental concerns in the postcorona era have impacted awareness of sustainability management activities by cosmetic companies while simultaneously affecting the purchasing of environmentfriendly cosmetics. Per this awareness, cosmetic companies should seek to implement a sustainability management stratagem that satisfies both, the company and consumers.

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The Effect of Environmental Knowledge and Environmental Concern on the Purchase Intention of Eco-Friendly Wine: Focusing on the Moderating Role of Customer Involvement

Cited by 2 publications

References 0 publications

Contributions from Literature for Understanding Wine Marketing

Contributions from Literature for Understanding Wine Marketing

Impact of Consumer Environmental Concern in the Post-corona Era on Purchase Intention of Environmentally Friendly Cosmetics with Awareness of Sustainability Management Activities from Cosmetics Companies as a Medium

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