2024
DOI: 10.18089/tms.20240101
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The effect of flow experience on reuse intention of mobile navigation apps: The mediating role of location-based mobile service quality

Erdem Ozkan,
Bahar Yasin,
Aylin Ecem Gursen

Abstract: This study aims to determine the effect of consumers' flow experience on their intention to reuse mobile navigation apps and reveal the mediating role of location-based mobile service quality in this effect. Data were collected through an online survey of 513 respondents who were actively using mobile navigation apps and analyzed using structural equation modeling and mediation analysis. The results reveal that flow experience affects the intention to reuse mobile navigation apps and that location-based mobile… Show more

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