The purpose of the study is to identify patterns of changes in the content of progesterone, FSH, LH and free estriol under various options for inducing the reproductive cycle of ewes with hormonal drugs. Objectives: during the period of spring anaphrodisia, to stimulate sexual oestrus in ewes using a double injection of estrofan; during the same period, to stimulate sexual estrus in ewes according to the follimag-progestamag, surfagon scheme; to study the nature of changes in the content of sex hormones in the blood serum of ewes during the implementation of the specified schemes for stimulating sexual heat; to identify the pattern of dynamics of sex hormones in ewes during an induced sexual cycle. The study was conducted in the Orenburg Region in April 2022 on Romanov breed ewes. Three groups of ewes of 12 heads each were formed. The age of the sheep is 3–5 years, live weight is 30–35 kg. The experiment was carried out against the background of fortification of sheep with E-selenium. In groups I (control) and II, animals were administered E-selenium on the 1st and 11th days of the experiment, in group III – on the 1st and 8th days. Hormonal stimulants were not used in the control; in group II, sheep were administered estrofan on days 1 and 11 and surfagon on the 13th day of the experiment; in group III, follimag was used on the 1st day, progestamag and surfagon on the 8th day. To determine the hormone content, blood was taken from the jugular vein from all animals on the 1st, 8th, 11th, 13th, and 14th days of the experiment. When stimulating sexual heat in ewes during seasonal anaphrodisia, the most pronounced hormonal response was obtained using injections of follimag and progestamag with surfagon at weekly intervals. When using this regimen, the levels of free estriol and LH reached their maximum values by the 11th day from the start of stimulation, creating optimal conditions for ovulation. After stimulating sexual heat in ewes, it is advisable to begin mating or insemination on the 10th–11th day.