The Effect of Institution Based Trust on Mobile Banking Utilization

Abstract

The paper reports the findings of a study investigating the effect of institution based trust on mobile banking utilization. Using the survey research methodology involving 312 respondent who were mobile banking users, it was found that both components of institution-based trust which are structural normality and structural assurance have positive effect on mobile banking utilization. The findings suggest the importance of maintaining conducive mobile banking environment so as to ensure continuous and increased utilization among users.

The Role of Mobile Banking in the New Digital Financial Framework: A Literature Review

“…Some studies (Akturan and Tezcan, 2012;Masrek et al, 2012) At the same time, according to these authors, the most adequate definition of mobile banking has been given by Luo et al (2010): "Mobile banking is an innovative method to access to banking services through a channel, whereby the users interact with the bank via mobile devices (e.g. a mobile phone or a personal digital assistant)".…”

Ciências Socialmente Aplicáveis: Integrando Saberes e Abrindo Caminhos VII

“…Some studies (Akturan and Tezcan, 2012;Masrek et al, 2012) such as checking account status, transferring money, making payments, or selling stocks (Alafeef et al, 2012;Wu and Wang, 2005).…”