The Effect of Personal Value on CSV (Creating Shared Value)

Abstract

The purpose of this study is to reveal the effect of personal value as a part of creating shared value (CSV). We extracted factors of personal value through a literature review. Personal value consists of social commitment, self-actualization, goal setting, and solidarity. Self-actualization is the universal motivation of the individual, goal setting is the basis for the occurrence of action, and solidarity is the relationship factor that defends competition and personalization. This study was conducted on three hypotheses. Hypothesis 1 is that self-actualization will have an effect on CSV. Hypothesis 2 is that goal setting will have an effect on CSV. Hypothesis 3 is that solidarity will have an effect on CSV. The proxy of CSV is social commitment. We examine the effects of these personal values on CSV by surveying 557 university students. This study applied the regression model to test the hypotheses. The empirical results are as follows. CSV increases when we are more self-actualized. Goal setting positively affects CSV. CSV goes up as we have many relationships with organizations and are more cooperative in work. This study suggests the important elements of personal values in a university setting for CSV, and enables setting the direction of the education by setting the index of the attitude to increase the value of the individual in CSV.

A Strategy for Sustainable Development of Cooperatives in Developing Countries: The Success and Failure Case of Agricultural Cooperatives in Musambira Sector, Rwanda

“…Board members were not faithful to their roles, and members did not participate in the cooperative's economic and organizational activities. Social engagement is influenced by goal setting, such as sharing common goals, participation, and leadership, and can be strengthened by relationships, cooperation, and solidarity [28]. KOPABUGI established bylaws on common goals and members' responsibility, but set neither specific short-and long-term goals to achieve them nor plans for members' participation and role division.…”

The effect of creating shared value on enterprise image: focusing on mediating effects of environmental involvement

“…Kang and Na (2020) confirmed that the social value and environmental value of corporate CSV have a positive effect on enterprise image and suggested a strategic direction for enhancing enterprise image through corporate CSV activities. Koo et al (2019) proved the positive influence relationship between social value and corporate leadership of CSV. In the study by Jin (2018), CSV activity had positive effects on enterprise image.…”

“…In this study, CSV is defined as a management strategy for balanced and inclusive social development through the sharing of stakeholder values related to a company and the fair allocation of CSV as economic, social and cooperative values (Jin, 2018; Koo et al. , 2019; Kouatli, 2019; Kramer and Porter, 2011; Moon and Parc, 2019).…”

“…In this study, CSV is defined as a management strategy for balanced and inclusive social development through the sharing of stakeholder values related to a company and the fair allocation of CSV as economic, social and cooperative values (Jin, 2018;Koo et al, 2019;Kouatli, 2019;Kramer and Porter, 2011;Moon and Parc, 2019). In addition, based on the research on scale development by Na and Park (2020), CSV was divided into economic value, social value and cooperative value, and five measurement items were derived.…”

“…On the other hand, CSV is more advantageous in securing competitive advantage by creating social value and creating economic value by utilizing a company's resources and professional capabilities (Kang and Na, 2020;Park, 2020;Yang and Yan, 2020). From the literature, CSV can be divided into two categorieseconomic value activity and social value activity (Jin, 2018;Kouatli, 2019;Moon and Parc, 2019) and divided into three dimensions: economic value, social value and cooperative value (Koo et al, 2019;Na and Park, 2020). Consequently, this study likewise aims to classify the CSV into economic value activities, social value activities and cooperative value activities.…”