The Effect of Revisiting Technology Acceptance Model on the Behavioral Targeting Declaration

Abstract

The technology acceptance model (TAM) encompasses seven factors that contribute to its effectiveness: subjective norms, output quality, voluntariness, job relevance, image, result demonstrability, and experience. Nevertheless, the evolution of the technology acceptance model into TAM2 resulted in a significant boost in its explanatory power, surpassing the original TAM by 20%. Various industries, including electronic commerce, have embraced this model. Exploring the role of the TAM2 model in social commerce is a crucial topic discussed in this article.