The effect of social network service (SNS)-based food content information quality on user satisfaction, intention to use, and information sharing intention

Young, Kim Ki; Kyung, Soo-Bin

doi:10.21298/ijthr.2018.08.32.8.177

Cited by 6 publications

(3 citation statements)

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“…특히 공유의도는 소비자가 자신의 소비 경험을 바탕으로 자신의 의견, 생각, 감정 등을 표현하는 것으로, 다른 소비자의 구매에 큰 영향을 미칠 수 있어 매우 중요한 요소라고 할 수 있다 [17]. 선행연구를 통해 국내 항공사 SNS 마케팅 속성이 공유의도에 유의한 영향 미치는 것을 확인하였고 [18], 또한 음식 콘텐츠의 정보 품질이 소비자의 공유의도에 유의한 영향을 미친다는 것을 확인하였다 [19]. 이러한 연구 결과를 토대로 본 연구의 중요한 종속변수로 공유의도를 채택하였다.…”

Section: 공유의도unclassified

The Effect of Beauty Influencer Characteristics and Trust on Sharing Intention: Focusing on the Mediating Effect of Satisfaction

Hong

2023

APJCRI

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As the influence of beauty influencers increases, the influencer cosmetics market is also growing rapidly. As marketing using beauty influencers becomes more active, competition among companies is intensifying, and marketing expenses paid by companies to influencers are also rapidly increasing. As the influencer cosmetics market is entering its maturity stage, it is necessary to closely analyze the characteristics and direction of change of the market to establish a response strategy. Therefore, this study analyzed the effect of beauty influencer characteristics and reliability on sharing intention and the mediating effect of satisfaction. A survey was conducted on 236 20s and 30s women, and hypotheses were verified through the SPSS Process Macro. As a result, except for the attractiveness it was confirmed that satisfaction had a partial mediating effect in the relationship between intimacy, sincerity, professionalism, and reliability with sharing intention. These results suggest that content production emphasizing intimacy, sincerity, and professionalism is necessary for consumers' voluntary participation and diffusion in the marketing strategy of companies using beauty influencers. And it shows that we should focus on the quality of the product itself that consumers can be satisfied. This study has academic significance in that it specifically analyzed the mediating effect of satisfaction, unlike previous studies on beauty influencers, which mainly analyzed the relationship between beauty influencer characteristics and reliability, purchase intention and sharing intention.

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Section: 공유의도unclassified

The Effect of Beauty Influencer Characteristics and Trust on Sharing Intention: Focusing on the Mediating Effect of Satisfaction

Hong

2023

APJCRI

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“…and "The food-content on Instagram is formatted compactly.) were adopted from Kim and Kyung (2018) [73] and Lee et al (2002) [74]. Source trustworthiness was assessed with four items (e.g., "The source of food-content is reliable."…”

Section: Measurement Developmentmentioning

confidence: 99%

Instagram Users’ Information Acceptance Process for Food-Content

2021

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Taking pictures of food and sharing them on social networking services has now become a general consumer trend. In particular, many companies are interested in Instagram marketing due to the increase in users and word-of-mouth effect generated by using hashtags. Therefore, this paper aims to investigate Instagram users’ food-content acceptance processes by applying the information adoption model. Sample data for this study was collected by an online survey company and a total of 333 valid responses were analyzed. The study found significant relationships between food-content quality—accuracy, relevance, and conciseness—and information usefulness. Among the factors constituting source credibility, source trustworthiness and hashtag scalability were found to have a significant relationship with information usefulness. Information adoption mediated the relationship between information usefulness and continued use of food-content Instagram/information sharing intentions. The theoretical and managerial implications based on these findings can contribute to designing marketing strategies.

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“…콘텐츠와 관련한 선행연구를 살펴보면, 한수정[19]은 유튜브 관광 콘텐츠 특성이 이용자들의 만족에 유의미한 영향을 미치며 이러한 이용만족은 공유의도에 긍정적인 영향을 미친다는 사실을 규명한 바 있다. 또한 김기영과 경수빈[20]은 음식 콘텐츠에 대한 정보품질이 정보공유의도에 긍정적인 영향이 있다는 것을 규명하기도 하였다. 따라서 기존의 전통적인 광고가 소비자들이 자연스럽게 보고, 즐길 수 있는 콘텐츠로 진화한 브랜디드 콘텐츠 또한 이용자들의 능동적이고 적극적인 참여가 무엇보다 중요하다고 할 수 있다.…”

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Traits of Branded Content Impacting Sharing Intention: Focusing on Perceived Pleasure’s Mediating Effect

Kim¹,

Youm²

2022

APJCRI

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Changes in the media environment and the development of mobile technology nowadays have caused massive changes in the first half of the content industry. In addition, advertising content evolved from the method of delivering information about services and products unilaterally to consumers to the method of branded content, where consumers naturally see and enjoy content based on stories. This study proceeds to observe the mediating effect of perceived pleasure in the effect of the traits of branded content on sharing intention. A total of 147 male and female undergraduates' survey data was used for analysis and verified through SPSS process macro. The results verified that the perceived pleasure in relationships with sharing intention was in partial mediation with both traits of creativity and indirectness, including traits of empathy in branded content. This implies that it is necessary to show interest in the traits and perceived pleasure by users in sharing branded content. Thus, this study is meaningful in that it proposes useful implications for a company's strategy to utilize branded content along with its expansion of the research area.

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The effect of social network service (SNS)-based food content information quality on user satisfaction, intention to use, and information sharing intention

Cited by 6 publications

References 0 publications

The Effect of Beauty Influencer Characteristics and Trust on Sharing Intention: Focusing on the Mediating Effect of Satisfaction

The Effect of Beauty Influencer Characteristics and Trust on Sharing Intention: Focusing on the Mediating Effect of Satisfaction

Instagram Users’ Information Acceptance Process for Food-Content

Traits of Branded Content Impacting Sharing Intention: Focusing on Perceived Pleasure’s Mediating Effect

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