2023
DOI: 10.56225/jmsc.v2i1.178
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The Effect of Trust, Perceived Risk and E-Service Quality on the Intention to Purchase of E-Commerce Consumers in Indonesia

Muhartini Salim,
Rina Suthia Hayu,
Dwinda Agustintia
et al.

Abstract: This study investigates empirically the effect of trust, perceived risk and e-service quality on the intention to purchase of online shop's customers in Indonesia. This research is a type of descriptive research with a quantitative approach. The type of data used is primary data obtained through the distribution of questionnaires. Respondents of this study were online consumers in Indonesia which were taken by accidental sampling technique as many as 333 peoples. The data analysis method used descriptive analy… Show more

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