The Effect of Using Digital Marketing Platforms, Optimizing Potential Assets on the Inclusive and Sustainable Economy Improvement

Yuniarta, Gede Adi; Purnamawati, Indah; Suwena, Kadek Rai

doi:10.9744/ijobp.2.1.35-44

Cited by 3 publications

(3 citation statements)

References 23 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Digital marketing strategy is one of the efforts to promote a brand using digital media that can connect customers with real-time, personal, and relevant information (Yuniarta et al, 2023). This digital marketing includes many methods and activities found through internetbased marketing.…”

Section: Literature Reviewmentioning

confidence: 99%

The Use of Digital Finance Applications, Competitiveness, and Green Economy on Village Development

Purnamawati¹,

Suwena²,

Heryanda³

2023

IJOBP

View full text Add to dashboard Cite

Conducting an analysis of the role of digital financial applications, competitiveness, and a green economy for village development innovation is the aim of this research. The research uses an explanatory approach with research locations in the Province of Bali. Primary data was collected using a questionnaire with a Likert scale of 1 to 5. Respondents included 165 owners of micro, small, and medium enterprises and were determined purposively which were then analyzed using Structural Equation Modeling. The results of the study provide evidence of a positive and significant relationship between the variables of implementing digital finance, competitiveness, and the development of village development innovations. The application of the green economy has not fully influenced village development innovations. In the future, it is expected to provide optimal opportunities to encourage a low-carbon economy. The digital village has contributed to improving the village government service system, community, and empowerment based on information technology.

show abstract

Section: Literature Reviewmentioning

confidence: 99%

The Use of Digital Finance Applications, Competitiveness, and Green Economy on Village Development

Purnamawati¹,

Suwena²,

Heryanda³

2023

IJOBP

View full text Add to dashboard Cite

show abstract

“…Within the tourist business, which is classified as a service sector, encouragement is an essential component of the marketing mix (Yuniarta et al, 2023). The fundamental goal of promotional efforts is to successfully produce and transmit compelling statements about the tourism products being sold.…”

Section: Introductionmentioning

confidence: 99%

15 Years of application of digital marketing and other technologies in tourism: A bibliometric analysis and systematic literature review

Panigrahy,

Verma

2024

Multidiscip. Rev.

View full text Add to dashboard Cite

The objective of this bibliometric analysis is to examine the gradual evolution of research on digital marketing and other relevant technologies in the tourism sector from 2009 to 2023. A total of 102 papers were selected from the Scopus database, and the analysis was conducted using programs such as R Studio. The bibliometric and systematic literature review research dimensions, such as the overall number of citations, the articles with the highest citation counts, the authors with the most citations, the journals with the highest citation rates, and the networks of nations involved in research activities, were investigated. The study’ reveal the patterns of year-on-year expansion in publications and the incorporation of new keywords within the field of tourism research. It provides details on esteemed academic publications, influential authors, collaborative efforts, and nations involved in the field of tourism research, thereby providing insights into the current developments taking place in the area of various scholarly works. This study provides valuable insights for future researchers since it effectively reviews and analyses the current body of literature, identifies areas where information is lacking, and proposes novel approaches for further research. Nevertheless, the scope of this study is limited to data extraction exclusively from a specific database, impeding its applicability to a broader context.

show abstract

“…The implementation of rural development in this digital era is experiencing a transformation in a convergent communication system involving interpersonal, mass media, and hybrid media (Yuniarta et al, 2021). The aim is to involve various stakeholders and accelerate development goals because the process requires the involvement of multiple elements of society (Moallemi et al, 2020) (Nonet et al, 2022).…”

Section: Introductionmentioning

confidence: 99%

Digital-Based Tourism Village Management with The Concept of Green Economy and Harmonization as Tourism Forces

Purnamawati,

Adnyani

2024

jmp

View full text Add to dashboard Cite

Digital Village is a program concept that implements government service systems, community services, and community empowerment based on information technology. Blimbingsari is a Tourism Village where the management of tourism is community-based. The type of research used in this research is qualitative research. This study aimed to determine the management of digital-based tourism villages with the concept of green economy in increasing the tourist attraction of Blimbingsari village. Blimbingsari Tourism Village also has its website, which anyone can access anywhere. On the website, the profile of Blimbingsari Village is listed, followed by what tourist attractions are offered and many more things we can access. From several aspects related to the implementation of the green economy, several things have not been able to be implemented by the Blimbingsari Tourism Village to uphold the concept of the Green Economy and harmonization. It needs further attention from related parties so that all these aspects can be fulfilled, and Blimbingsari Tourism Village can fully become a digital-based tourism village with a green economy concept, attract more tourists, and harmonize as a tourism force.

show abstract

The Effect of Using Digital Marketing Platforms, Optimizing Potential Assets on the Inclusive and Sustainable Economy Improvement

Cited by 3 publications

References 23 publications

The Use of Digital Finance Applications, Competitiveness, and Green Economy on Village Development

The Use of Digital Finance Applications, Competitiveness, and Green Economy on Village Development

15 Years of application of digital marketing and other technologies in tourism: A bibliometric analysis and systematic literature review

Digital-Based Tourism Village Management with The Concept of Green Economy and Harmonization as Tourism Forces

Contact Info

Product

Resources

About