The effects of different types of product information on the consumer product evaluation for fresh cod in real life settings

Kole, A.P.W.; Altintzoglou, Themistoklis; Schelvis-Smit, Rian; Luten, J. B.

doi:10.1016/j.foodqual.2008.09.003

Cited by 59 publications

(52 citation statements)

References 8 publications

(12 reference statements)

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“…Several studies carried out in different countries (Arvanitoyannis et al, 2004;Brunsø et al, 2009;Cardoso, Lourenço, Costa, Gonçalves, & Nunes, 2013;Claret et al, 2012;Hall & Amberg, 2013;Jaffry et al, 2004;Kole, Altintzoglou, Schelvis-Smit, & Luten, 2009;Lawley et al, 2012;Sveinsdóttir et al, 2009;Verbeke, Sioen, Brunso, De Henauw, & Van Camp, 2007a) show that wild fish is perceived as being superior to farmed fish by the majority of consumers in terms of taste, safety, healthiness and nutritional value. This perception seems to be accentuated in older consumers with more traditional eating habits (Arvanitoyannis et al, 2004;Brunsø et al, 2009;Sveinsdóttir et al, 2009;Verbeke et al, 2007a) and in people living in coastal areas where stronger wild fish consumption habits and better availability of caught fish in terms of variety and freshness are typical (Cardoso et al, 2013).…”

Section: Production Methods (Wild Vs Farmed)mentioning

confidence: 99%

“…This perception seems to be accentuated in older consumers with more traditional eating habits (Arvanitoyannis et al, 2004;Brunsø et al, 2009;Sveinsdóttir et al, 2009;Verbeke et al, 2007a) and in people living in coastal areas where stronger wild fish consumption habits and better availability of caught fish in terms of variety and freshness are typical (Cardoso et al, 2013). However, Kole et al (2009) developed an experiment where the perceived superiority of wild fish in terms of taste was confirmed only when consumers were informed about the production method, while, in the blind experiment, sensory attributes of farmed fish were judged slightly better than those of wild fish.…”

Section: Production Methods (Wild Vs Farmed)mentioning

confidence: 99%

“…benefits and risks to human health and environment) Arvanitoyannis et al, 2004;Kole et al, 2009;Lawley et al,…”

Section: Production Methods (Wild Vs Farmed)mentioning

confidence: 99%

See 2 more Smart Citations

Consumer purchasing behaviour towards fish and seafood products. Patterns and insights from a sample of international studies

et al. 2015

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Section: Production Methods (Wild Vs Farmed)mentioning

confidence: 99%

Section: Production Methods (Wild Vs Farmed)mentioning

confidence: 99%

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Consumer purchasing behaviour towards fish and seafood products. Patterns and insights from a sample of international studies

et al. 2015

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“…Kole et al [47] in fact found that providing information about farmed fish had a negative effect on purchasing intent, possibly because it caused the consumer to emphasise pre-existing concerns. A correlation between demand for eco-labelling of fish and other factors such as fresh versus frozen and wild versus farmed was identified by Brécard et al [48].…”

Section: Consumer Behaviour Literature Reviewmentioning

confidence: 99%

First Catch Your Fish: Designing a “Low Energy Fish” Label

Grinnall

Burnett

2015

Sustainability

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This paper explores the application of information design principles to label design for fish packaging, identifying energy implications for the product. This stage of the project has consisted of: A review and distillation of the relevant literature on information and label design; environmental and labelling standards; and literature on consumer reaction to the design and information content of the label. Considering the design of a label requires the analysis and integration of a variety of factors while attempting to satisfy the demands of consumers and retailers.

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“…Consumers perceive farmed fish as being of lower quality as compared to fish captured in the wild (Kole 2003;Verbeke et al 2007a, b). It was recently suggested that despite its possibly preferable sensory properties, the image of fish from aquaculture can influence the perception of fish products negatively (Kole et al 2009;Luten et al 2002). The image of farmed fish has been suggested to be less positive than the image of wild fish.…”

Section: Introductionmentioning

confidence: 99%

Association of health involvement and attitudes towards eating fish on farmed and wild fish consumption in Belgium, Norway and Spain

et al. 2010

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Consumers in many European countries do not equally meet the recommended daily intake levels for fish consumption. Various factors that can influence fish consumption behaviour have been identified but limited research has been performed on fish consumption behaviour, discriminating between farmed and wild fish. The present survey study confirmed differences in total fish consumption, farmed fish and wild fish consumption behaviour in Belgium, Norway and Spain. Spanish consumers consumed more frequently fish of each category than Norwegian consumers. Belgian consumers reported the lowest consumption frequency of fish. Accordingly, health involvement and attitudes towards fish consumption decreased from Spain over Norway to Belgium, suggesting a positive association of health involvement and attitudes towards fish consumption with total fish consumption. Similar effects were found for farmed and wild fish consumption. In general consumers in all countries were poorly aware of the origin of the fish they consume, despite the mandatory indication of origin on fish labels. Across countries, an increased awareness about fish origin was found with increased fish consumption. The findings of the study indicate that farmed and wild fish consumption should be further stimulated among Belgian, Norwegian and Spanish consumers in association with a healthy and positive meal. Additionally, given the limited awareness of the origin of fish, transparency on the issue of farmed origin will be important in order to anticipate potential adverse communication.

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The effects of different types of product information on the consumer product evaluation for fresh cod in real life settings

Cited by 59 publications

References 8 publications

Consumer purchasing behaviour towards fish and seafood products. Patterns and insights from a sample of international studies

Consumer purchasing behaviour towards fish and seafood products. Patterns and insights from a sample of international studies

First Catch Your Fish: Designing a “Low Energy Fish” Label

Association of health involvement and attitudes towards eating fish on farmed and wild fish consumption in Belgium, Norway and Spain

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