The effects of involvement, authenticity, and destination image on tourist satisfaction in the context of Chinese ancient village tourism

Zhao, Yang; Zhan, Qinchuan; Du, Guolong; Wei, Yumeng

doi:10.1016/j.jhtm.2024.06.008

Journal of Hospitality and Tourism Management

2024

DOI: 10.1016/j.jhtm.2024.06.008

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The effects of involvement, authenticity, and destination image on tourist satisfaction in the context of Chinese ancient village tourism

Yang Zhao,

Qinchuan Zhan,

Guolong Du

et al.

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Cited by 6 publications

References 71 publications

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The integration and challenges of digital economy with the tourism industry: Evidence from the Yellow River Basin in China

Tian,

Weng

2024

Journal of Cleaner Production

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The integration and challenges of digital economy with the tourism industry: Evidence from the Yellow River Basin in China

Tian,

Weng

2024

Journal of Cleaner Production

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Visual narratives and the tourist gaze: Foreign tourists’ perceptions of rural Iran

Qeidari,

Seyfi,

Soleymani

et al. 2024

Tourism and Hospitality Research

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Photo-taking is frequently hailed as a powerful instrument for both consuming and constructing the tourist experience. This study, grounded in tourist gaze theory, aims to explore how foreign tourists create narratives and interpret rural landscapes in Iran through their photographic images. By analyzing visual representations shared on Flickr, a popular platform for travel photography, the research identifies key narratives that influence the construction and negotiation of the tourist gaze in these images. The findings offer new theoretical and practical insights into how visual storytelling shapes tourists’ perceptions and narratives especially in the frequently underrepresented rural settings of the Global South.

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Research on Service Quality Improvement Strategies of Rural Tourism

Zhang

2024

Applied Mathematics and Nonlinear Sciences

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Rural tourism, as an indispensable part of rural revitalization, has attracted more and more attention, and deficiencies have been exposed while in the ascendant. During his research on rural tourism service quality, the author develops a rural tourism service quality evaluation scale using the SERVQUAL model and designs a questionnaire accordingly. Q county is selected as the empirical research object of rural tourism service quality, and tourist satisfaction is taken as the entry point to analyze the overall evaluation of rural tourism service quality in Q county so as to carry out factor analysis. Taking rural tourism service quality as the difference between perceived service quality and expected service quality, correlation analysis and regression analysis of the two and tourists’ satisfaction were conducted respectively to explore the relationship between rural tourism service quality and tourists’ satisfaction. The highest score in the comprehensive evaluation of tourists’ satisfaction with rural tourism service quality is reliability (3.49), and the lowest is responsiveness (3.36). The cumulative variance contribution of tangibility, reliability, responsiveness, assurance and empathy was 81.426%. The correlation coefficients of expected tangibles, reliability, responsiveness, assurance and empathy with tourist satisfaction were all less than 0.3, while perceived tangibles, reliability, responsiveness, assurance and empathy were all greater than 0.5. Tourist satisfaction was positively correlated with tangibles, reliability, and responsiveness, but had little correlation with assurance and empathy.

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The effects of involvement, authenticity, and destination image on tourist satisfaction in the context of Chinese ancient village tourism

Cited by 6 publications

References 71 publications

The integration and challenges of digital economy with the tourism industry: Evidence from the Yellow River Basin in China

The integration and challenges of digital economy with the tourism industry: Evidence from the Yellow River Basin in China

Visual narratives and the tourist gaze: Foreign tourists’ perceptions of rural Iran

Research on Service Quality Improvement Strategies of Rural Tourism

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