The Effects of Message Valence and Listener Arousal on Attention, Memory, and Facial Muscular Responses to Radio Advertisements

Abstract

This study tested the validity of using facial electromyography (EMG) as a physiological measure of the valence of radio listeners' emotional responses toThe media expose audiences to a wide range of emotional experiences. Media messages contain content explicitly designed to evoke discrete emotions such as fear, anger, joy, and sadness. Producers are aware of the intimate relationship emotion has with three primary goals of media messages: to attract attention, to entertain, and to persuade. Given the prevalence of emotionally charged media messages, it is not surprising that much attention has been directed toward investigating the relationship between emotional media content and audience members' emotional and cognitive responses to those messages (A.

Perceptual Image of Conflict-ridden Destinations: An EEG and Eye Tracker Analysis

“…When average arousal figures were presented above it was seen that the average level of arousal for conflicted regions (the Eastern Anatolia: 42,60 and the South-eastern Anatolia:42.89) is much lower than the average level of arousal for the non-conflicted regions (the Aegean: 47,64 and the Mediterranean: 49,73). It was stated above that this finding was in line with a number of studies such as Jong-Meyer, 1990 andSimons et al, 1999;Reeves, Lang, Kim, & Tatar, 1999;Lang et al, 1999 andBolls et al, 2001). BERJ (8) 3 2017 The Pearson correlation analysis shows that there was a significant correlation between the level of pleasantness and purchase intention and moderate level of correlation with interest (r=-,56, p<0,01, r 2 =0,31) and arousal (r=,67, p<0,01, r 2 =0,45).…”

“…According to the test results there were no significant differences in the scores for arousal prior to the period of the Eastern Anatolia region package holiday advertisement is shown (M=40,11, SD= 11,88) and the Eastern Anatolia region package holiday advertisement is shown (M=42,60, SD= 11,83); t(20)= -,630, p= ,54, the period prior to the Aegean region package holiday advertisement is shown (M=50,30,SD= 17,45) and the period the Aegean region package holiday advertisement is shown (M=47,64, SD= 11,05); t(20)= ,782, p= ,443, the period prior to the South-Eastern Anatolia region package holiday advertisement is shown (M= 43,68,SD= 12,69) and the period the South-eastern Anatolia region package holiday advertisement is shown (M=42,89, SD= 14,65); t(20)= ,264, p= ,794 and the period of the Mediterranean region advertisement is shown (M= 55,12,SD= 17,76) This finding is in line with the findings of a number of studies which found that changes in experienced joyfulness resulted in higher levels of arousal (Jong-Meyer, 1990 andSimons et al, 1999;Reeves, Lang, Kim, & Tatar, 1999;Lang et al, 1999 andBolls et al, 2001). …”

A review of the use of psychophysiological methods in game research

“…The benefits of EMG compared to coding from a video are the automation, objectivity (no observer biases), temporal precision (milliseconds), and detection of even minuscule responses [5]. On the other hand, facial EMG measurements are sensitive to noise, both of technical origin (e.g., bad contact between electrode and skin) and from confounding sources of muscle activity, such as speaking and other social communication (see behavioral ecology view [17]).…”

Effects of Music on Physiological Arousal: Explorations into Tempo and Genre

“…Lykken & Venables (1971) likened SCRs and the overall SCL to the waves on an ocean being responsible for the overall tidal drifts. They are both accepted as indications of the activation of the autonomic nervous system (Hopkins & Fletcher, 1993) and have been used as operational definitions in a variety of media-related experiments Bolls et al, 2001;Detenber, Simmons, & Bennet, 1998). Skin conductance data were collected using a Coulbourn S71-22 skin conductance coupler.…”