The effects of television viewing, cultural proximity, and ethnocentrism on country image

Yoo, Jaewoong; Jo, Samsup; Jung, Jaemin

doi:10.2224/sbp.2014.42.1.89

Cited by 21 publications

(13 citation statements)

References 18 publications

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“…Previous studies on Chinese market from the perspective of Korean firms, researchers emphasized the positive impact of Korean cultural factors and marketing strategies using "Korean wave" on the market performance in China due to relatively good Korean country image in China (Hong & Liu, 2009;Rho, 2013;Yoo, Jo, & Jung, 2014). For instance, many Korean firms operating in China have used various commercials that hired Korean famous actors in order to penetrate Chinese market more efficiently.…”

Section: Discussionmentioning

confidence: 99%

How International Political Conflict Hurts Country Image and further Influences Consumers’ Purchase Intention

Kang¹,

Kim²

2018

IBR

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Recently, South Korea's decision to deploy an advanced U.S. missile defense system has drawn neighboring China's strong protests. Amid this political tension between both countries, the purpose of this study is to explore the relationship between this specific political conflict and consumers' purchase intention. Based on previous literature, this study suggests a research model that defines the relationship between international political conflict, country image (i.e., affective country image and cognitive country image) and purchase intention. Proposed hypotheses suggest that international political conflict between foreign firms' host and home countries is negatively associated with consumers' purchase intention toward foreign firms' products in the host country by hurting cognitive and affective image of the home country. This study contributes to understanding the underlying mechanism on how international political conflict influences consumers' purchase intentions.

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Section: Discussionmentioning

confidence: 99%

How International Political Conflict Hurts Country Image and further Influences Consumers’ Purchase Intention

Kang¹,

Kim²

2018

IBR

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“…Recent research has argued that South Korea's image substantially improved once Korean dramas, music videos and films began portraying the nation as a modernized, urban society full of love affairs among young and trendy people (Lee et al, 2015). Yoo et al (2014) have found that Chinese and Japanese viewers of Korean TV dramas hold more positive attitudes toward Korea than non-viewers. Similarly, Lotte Duty-Free, South Korea's largest duty-free retailer, sponsored K-pop artists to promote Korean tourism, with the ultimate objective of drawing tourists to its stores (Chen, 2016).…”

Section: Exports Of Culture Products Country Image and Brand Equitymentioning

confidence: 99%

“…Second, Hallyu, or the Korean Wave, refers to the popularity of South Korean pop (hereafter, K-pop) culture in neighboring Asian countries and, more recently, in North America, Europe and beyond (Chen, 2016;Yoo et al, 2014). K-pop cultural products include TV dramas, music, film and fashion (Lee et al, 2015).…”

Section: Introductionmentioning

confidence: 99%

The antecedents and consequences of exporting cultural products

Lin

Dong

2021

IMR

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PurposeAlthough recent models of place branding have proposed culture as a crucial element in establishing a strong place or nation brand, the way in which cultural products influence the brand equity of other products from the same nation has not yet been studied. This study aims to argue that when a nation has strong legal institutions, as perceived by investors and managers, it offers fertile soil for cultivating cultural products that, when exported, can act as “cultural ambassadors,” promoting the country image in the minds of consumers and the value of the country's brands.Design/methodology/approachExports of cultural products are provided by UNESCO. Valuable brands are those that brand finance included in its global top 500 most valuable brands list. The rule of law is provided by the World Bank. Panel regression models are used.FindingsSupporting the hypotheses, exports of cultural products show positive effects on the value of brands from that country, and the rule of law shows positive effects on exports of cultural products.Practical implicationsPolicymakers could improve the brand value of local firms by promoting exports of cultural products. To do so, policymakers should initiate judicial reforms that strengthen the rule of law to protect contracts and property rights.Originality/valueThis study examines the hitherto underexplored effects that a country's cultural product exports have on the brand value of firms from that country. Most prior research has focused on factors affecting imports of cultural products.

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“…Media content can also influence the extent to which people perceive cultural proximity to other regimes or countries (e.g., Yoo et al 2014). The GDR leadership's propaganda aimed at rallying support for the communist regime and stirring up hostility against the FRG and other Western democracies (Saunders 2007).…”

Section: Socialist Indoctrination Of Gdr Citizens May Indeed Have Noumentioning

confidence: 99%

Media’s role in the making of a democrat: Evidence from East Germany

Friehe

Müller

Neumeier

2020

Journal of Comparative Economics

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This paper explores the causal influence of media content on voting behavior. We exploit a natural experiment involving access to West German TV within the German Democratic Republic. Focusing on federal and state election outcomes in the post-reunification decade (i.e., a time at which TV content was harmonized), we find that municipalities that had access to Western TV broadcasts before reunification have lower vote shares for left-wing and right-wing extremist parties. With regard to potential channels, we provide evidence based on survey data that GDR citizens with access to West German TV were less loyal to the socialist regime, less hostile toward foreigners, and exhibited higher levels of social capital. Our findings thus support the notion that access to free media influences political attitudes and facilitates the consolidation of democracy.

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The effects of television viewing, cultural proximity, and ethnocentrism on country image

Cited by 21 publications

References 18 publications

How International Political Conflict Hurts Country Image and further Influences Consumers’ Purchase Intention

How International Political Conflict Hurts Country Image and further Influences Consumers’ Purchase Intention

The antecedents and consequences of exporting cultural products

Media’s role in the making of a democrat: Evidence from East Germany

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