The effects of trust assurances on consumers’ initial online trust: A two-stage decision-making process perspective

Li, Hao; Jiang, Jinhu; Wu, Mingjie

doi:10.1016/j.ijinfomgt.2014.02.004

Cited by 70 publications

(58 citation statements)

References 45 publications

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“…The importance of this construct was also pinpointed by other studies such as Gefen et al (2003) and Kim et al (2008), especially with respect to online shopping (Li et al 2014;Hong and Cho 2011). According to the results, even if the overall agreements for trust statements were not though particularly high (CT1-CT4), varying from 2.41 to 2.95, the structural model (Figure 2) has illustrated a high degree of influence with regard to online purchasing intention.…”

Section: Theoretical Issuesmentioning

confidence: 58%

“…It is based on the buyer's expectations that the seller will not have an opportunistic attitude and take advantage of the situation, but will behave in a dependable, ethical and socially appropriate manner, fulfilling his commitments despite the buyer's vulnerability and dependence (Gefen et al 2003). According to Li et al (2014), trust is even more important for online than for offline retailers, since consumers perceive more risk in e-commerce due to their inability to visit a physical store and examine the product they are interested in buying. It plays a crucial role in determining online purchasing intentions (Hong and Cho 2011) and shopping decisions (Lim et al 2006).…”

Section: Consumer Trustmentioning

confidence: 99%

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Effect of marketing activities, benefits, risks, confusion due to over-choice, price, quality and consumer trust on online tourism purchasing

Παππάς

2015

Journal of Marketing Communications

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Pappas, Nikolaos (2015) Effect of marketing activities, benefits, risks, confusion due to over-choice, price, quality and consumer trust on online tourism purchasing. Journal of Marketing Communications. ISSN 1352-7266 Downloaded from: http://sure.sunderland.ac.uk/6489/ Usage guidelinesPlease refer to the usage guidelines at http://sure.sunderland.ac.uk/policies.html or alternatively contact sure@sunderland.ac.uk.The effect of marketing activities, benefits, risks, confusion due to over-choice, price, quality and consumer trust on online tourism purchasing ABSTRACT The paper focuses on website vendors and on three fundamental aspects which influence price quality and trust, the major factors that affect purchasing intentions amongst online consumers. The three fundamental aspects in question are: perceived benefits, risks, and confusion due to over-choice. The purpose of the study is to examine the influence of these three aspects on consumers' trust and their online purchasing intentions, and also to evaluate their interrelationship with marketing activities. Using the Theory of Planned Behaviour, the research focuses on holidaymakers (N=735) who bought at least one component of their vacation using the Internet. The research implements Confirmatory Factor Analysis (CFA) and uses Structural Equation Modelling. The findings indicate the importance of direct marketing and of the brand names of e-retailers and products. They also pinpoint the significance of online buying convenience and of the provision of sufficient product information. Moreover they reveal the influence of safety and security issues, of the instilment of trust, and of price and quality in relation to purchasing intentions. The research contributes to a better understanding of online tourism decision making, it identifies website vendor characteristics which are important to online consumers, and presents a number of managerial implications.

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Section: Theoretical Issuesmentioning

confidence: 58%

Section: Consumer Trustmentioning

confidence: 99%

Effect of marketing activities, benefits, risks, confusion due to over-choice, price, quality and consumer trust on online tourism purchasing

Παππάς

2015

Journal of Marketing Communications

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“…Owing to the indispensable necessity of trust in online transactions, there has recently been a rise in research into the impact of initial trust on e-commerce adoption (Gao & Waechter 2015;Li, Jiang & Wu, 2014;Huang, Ba & Lu, 2014;Kim & Park, 2013), as well as building trust online Abstract (Chang & Fang, 2013;Wu, Huang & Hsu, 2014), the impact of trust on online transactions (Bleier & Eisenbeiss 2015;Yan, Zhang & Vasilakos, 2014), and determinants of online trust (Beldad, Van der Geest, De Jong & Steehouder, 2012;Shankar, Urban & Sultan, 2002;Karimov & Brengman, 2014;Wang & Emurian, 2005). In spite of growing research interest in online trust, the majority of these studies have been conducted from Western and Asian perspectives.…”

Section: Introductionmentioning

confidence: 99%

The effect of institutional trust on internet banking acceptance: Perspectives of South African banking retail customers

Maduku

2016

SAJEMS

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Transactions carried out in the uncertain and impersonal conditions of the Internet require substantial levels of trust. Obtaining customers' trust is therefore imperative to cultivating and nurturing long-lasting and profitable customer-firm relationships in online environments. Surprisingly however, there is currently a dearth of research on the effects of trust on customers' acceptance of e-commerce in Africa. This paper investigates the effects of the components of institutional trust on perceptions of ease of use and usefulness, as well as attitudes towards use on customers' intentions to use Internet banking services. An integrated research model based on the Technology Acceptance Model (TAM) was built and empirically tested using data obtained from 390 retail banking customers in South Africa. The results show that the proposed model possesses high explanatory capabilities as it could explain 61 per cent of the variance in Internet banking use intentions. The study results further show that situational normality is neither a salient determinant of customers' attitudes towards use of internet banking nor their use intention, whereas structural assurance is. By examining the effects of institutional trust on the TAM's variables, especially in a developing African country, this study does not only provide insights for managers in their efforts to achieve rapid adoption of Internet banking, but also contributes to the literature on the topic.

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“…• Initial trust as the first stage in online trust development was the focus of four papers under this review (Chen & Barnes, 2007;Li, Jiang & Wu, 2014;G. Wu, Hu, and Y. Wu, 2010;Yaobin & Tao, 2007).…”

Section: Trust Modelsmentioning

confidence: 99%

Online Consumer Trust: Trends in Research

Bauman

Bachmann

2017

Journal of Technology Management & Innovation

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This paper presents the literature review of studies published in 2004-2014 (Web 2.0 period) in the area of consumer online trust. Based on the content analysis of 138 papers, this study highlights three major research themes: (1) trust models, (2) technological, and (3) social factors impacting online trust. It also explores topics in each major theme found in direct studies of online consumer trust. Since this literature review uses the concept-centric approach, it points out not only the major trends in research but also three understudied areas: (1) green trust, (2) trust recovery, and (3) the role of ethics in developing online trust.

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The effects of trust assurances on consumers’ initial online trust: A two-stage decision-making process perspective

Cited by 70 publications

References 45 publications

Effect of marketing activities, benefits, risks, confusion due to over-choice, price, quality and consumer trust on online tourism purchasing

Effect of marketing activities, benefits, risks, confusion due to over-choice, price, quality and consumer trust on online tourism purchasing

The effect of institutional trust on internet banking acceptance: Perspectives of South African banking retail customers

Online Consumer Trust: Trends in Research

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