The Engagement of the Social Networks in the ACB Basketball League

Benito-Colio, Berta; Férnandez, Francisco Tomás González; Martínez-Cantallops, Carlos; García-Mármol, Eduardo

doi:10.3390/su142013462

Cited by 4 publications

(2 citation statements)

References 31 publications

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“…These formulas draw inspiration from prior works, including Herrera-Torres et al. (2017), Benito-Colio et al. (2022), and Romero-Jara et al.…”

Section: Methodsmentioning

confidence: 95%

The more we post, the better? A comparative analysis of fan engagement on social media profiles of football leagues

Romero-Jara,

Solanellas,

López-Carril

et al. 2024

IJSMS

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PurposeIn a dynamic, continuously evolving sports landscape, social media have become an indispensable tool for sports organizations to cultivate meaningful connections with fans. The rapid pace of technological advancements has elevated these digital platforms from a supplementary role to a pivotal position within strategic management frameworks. The existing literature explores how football clubs can utilize social media, but analyzing social media strategies within the context of football leagues is lacking. The absence of comparative studies benchmarking clubs across different geographical regions while simultaneously analyzing multiple social media platforms is especially noteworthy. In this study, a comprehensive analysis of social media engagement is undertaken within esteemed football leagues spanning Europe, South America and North America.Design/methodology/approachDrawing on relationship marketing and employing content analysis as a methodological tool, the study examined 10,772 posts from the official accounts of eight football leagues on Facebook, Twitter and Instagram.FindingsAcross the leagues, the findings reveal that content quality drives engagement more than frequency. In addition, several format combinations were identified that facilitate engagement and Instagram emerged as the top social media platform for generating fan engagement.Originality/valueThis is one of the first empirical studies focusing on optimizing the use of social media to amplify fan engagement across various geographies and social media accounts and formats simultaneously.

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“…These formulas draw inspiration from prior works, including Herrera-Torres et al. (2017), Benito-Colio et al. (2022), and Romero-Jara et al.…”

Section: Methodsmentioning

confidence: 95%

The more we post, the better? A comparative analysis of fan engagement on social media profiles of football leagues

Romero-Jara,

Solanellas,

López-Carril

et al. 2024

IJSMS

View full text Add to dashboard Cite

show abstract

“…2. Social networking (online): Publications that discuss the importance of social networks (Benito-Colio et al, 2022;Einsle & Izquierdo, 2022).…”

Section: A Within the Motor Themes Ismentioning

confidence: 99%

Mapping digital marketing research in social networks: A short-term bibliometric analysis (2018-2023)

2024

RCS

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This study delved into the world of Digital Marketing in social networks, exploring its evolution from 2018 to April 2023 through the prism of the Scopus database. Using a quantitative methodology with a bibliometric approach, 368 documents were examined using statistical tools such as VOSviewer, RStudio and Microsoft Excel. The results paint a picture where the annual document production shows a steady decline of -3.34%, attributed to saturation, changing algorithms and mutable preferences. With the participation of 81 countries, Spain, USA, UK, India, and Indonesia emerge as prominent players, while 26 subject areas, led by Business, Computer Science and Social Sciences, top the subject matter. Documentary diversity is reflected in articles (76.36%), papers (15.22%) and reviews (3.80%). In this scenario, nine authors, including Civelek et al. (2020), Dwivedi et al. (2020, and Saura (2021), stand out. The exploration of trends took the form of a Thematic Map with specific sections, while future inquiries are oriented towards resource theory, destination marketing, social network platforms, diet advertising and social network analysis. Overall, this study not only provides insight into contemporary scientific production, but also points to fruitful directions for future research.

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Consumer engagement on social media in the sport context: a scoping review

Cao,

Matsuoka

2024

Leisure Studies

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The Engagement of the Social Networks in the ACB Basketball League

Cited by 4 publications

References 31 publications

The more we post, the better? A comparative analysis of fan engagement on social media profiles of football leagues

The more we post, the better? A comparative analysis of fan engagement on social media profiles of football leagues

Mapping digital marketing research in social networks: A short-term bibliometric analysis (2018-2023)

Consumer engagement on social media in the sport context: a scoping review

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