The Environmental and Economical Impacts of Using Media Façades in Commercial Buildings in Egypt

Abstract

Media façades is a subdivision of urban computing integrating digital displays into buildings, including structures and road furniture. It is frequently connected with over dimensional screens and vivified, lit up publicizing, and places like Times Square. The façade is dematerialized and transformed into one immense promoting medium for sending messages. Media façades can bring out the most assorted feelings, from a major city feeling to disturbance at light contamination. They are likewise seen as Pop Art or as blemishes. Design tends to utilize media façades increasingly as a stylistic component. What used to be added to exteriors after the enhanced building development in the method for a flaw is currently a part of the design procedure and offers new extension for visionary outline which is authored to the term 'Mediatecture'.
 This research identifies the impact of using media façades on commercial buildings environmentally and economically. In addition to that, experimental design cases of interactive building façades will be discussed and a SWOT analysis will be analyzed to exemplify the challenges and discuss how they may be addressed. Also, the examples are presented to demonstrate how to work with the difficulties inalienable in media façade design forms taking into account the formation of different proposals for a media façade on current public and new buildings in Egypt.

Parameters for designing media facades: A research toward different cases from Turkey and other countries

“…Sustainability: The sustainability of media facade examples was examined under the topics of material selection and energy generation. Moreover, samples from the control group indicated that material use was common for ensuring sustainability, and the number of practices aiming to generate energy was quite limited, which supports the results achieved by other studies from the relevant literature (Abdou et al, 2017). However, regarding the examples in Turkey, approaches to sustainability were at a lower degree compared to other samples from the control group (Figure 16).…”

“…The use of the illumination with daylight in media facade designs as a homogeneous source of light in indoor areas as a result of certain procedures should be considered as a passive designing parameter. Forming dynamic elements, generation of double skin elements, presence of photovoltaic panel systems, and taking steps to improve the indoor comfort quality of climatic parameters reflect the value of media facades in terms of sustainability (Abdou et al, 2017). In addition, in line with the principles of sustainability, the integration of technological advances into building life cycle phases has gained importance with the drive to overcome climate change and achieve the goals of reducing critical global energy consumption.…”

“…There are alternatives in forming media facades. These alternatives include front projection facades, back-projection facades, display facades, window animations, illuminant or light-transmitting facades, and mechanical facades (Abdou et al, 2017;Weithoff and Gehring, 2012). In this study, especially the most used display facades in Turkey and illuminating or light-transmitting facades are focused on.…”

Impact of Indoor Air Quality and Multi-domain Factors on Human Productivity and Physiological Responses: A Comprehensive Review

“…Among these, 18% (e.g., [132][133][134][135][136][137][138][139][140][141][142][143][144]) were exclusively male, while 6% (e.g., [94,[145][146][147][148]) were solely femalefocused. The remaining majority (e.g., [37,149,150]) carried out research involving both genders. We believe that studies with a large participant base-exceeding 100, for example-should ideally incorporate both genders, unless the research requires otherwise.…”