2023
DOI: 10.22214/ijraset.2023.56140
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The Evolution of Generative AI: Implications for the Media and Film Industry

Ketan Totlani

Abstract: This research paper scrutinizes and explores the substantial impact of Artificial Intelligence (AI) and Generative AI on the media and film industry. It delves into the continuously evolving applications of AI algorithms and advanced models, emphasizing their profound implications for content creation, production workflows, and distribution strategies. The paper offers comprehensive insights into the operational mechanics of key AI models, underscoring their direct relevance within the domain of media and film… Show more

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Cited by 4 publications
(1 citation statement)
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“…As generative AI models become more integrated into various sectors, there are concerns about their impact on jobs and economic structures. For example, the ability to generate high‐quality digital doubles or, more generally, digital humans as well as 3D scenes is expected to have a significant impact on video production, the visual effects, among many other industries [Tot23]. Some jobs in this creative industry may be displaced, but at the same time new creative job profiles will arise and new ways to monetize creative work will be arise through Generative AI [Luk23].…”
Section: Social Implications and Ethical Concernsmentioning
confidence: 99%
“…As generative AI models become more integrated into various sectors, there are concerns about their impact on jobs and economic structures. For example, the ability to generate high‐quality digital doubles or, more generally, digital humans as well as 3D scenes is expected to have a significant impact on video production, the visual effects, among many other industries [Tot23]. Some jobs in this creative industry may be displaced, but at the same time new creative job profiles will arise and new ways to monetize creative work will be arise through Generative AI [Luk23].…”
Section: Social Implications and Ethical Concernsmentioning
confidence: 99%