The Evolution of Knowledge Sharing in Post-Pandemic Business Tourism

Abstract

This chapter explores the evolution of business tourism in the post-pandemic era, focusing on the role of virtual platforms in driving innovation and creativity. The authors examine how COVID-19's challenges accelerated digital adoption, facilitating knowledge exchange and global interaction in business tourism. The chapter delves into the transformative impact of virtual environments on creativity and innovation, highlighting the potential for expanded interaction and collaboration. It also addresses the challenges of virtual communication, emphasizing trust and efficiency in team management. Through case studies, the authors illustrate the successful implementation of virtual business tourism strategies, showcasing how digital technologies enhance industry resilience and adaptability. To conclude, the authors reflect on the future of business tourism, underscoring the necessity of integrating new technologies and sustainable practices for sector growth and innovation.