The evolving role of AI and ML in digital promotion: a systematic review and research agenda

Lakshika, V. G. P.; Chathuranga, B. T. K.; Jayarathne, P. G. S. A.

doi:10.1057/s41270-024-00367-2

J Market Anal

2024

DOI: 10.1057/s41270-024-00367-2

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The evolving role of AI and ML in digital promotion: a systematic review and research agenda

V. G. P. Lakshika,

B. T. K. Chathuranga,

P. G. S. A. Jayarathne

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The evolving role of AI and ML in digital promotion: a systematic review and research agenda

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