“…The food itself accounts for 50%–78% of their overall expenditure (Banerjee & Duflo, 2007; Chisanga & Zulu‐Mbata, 2018; Jayasinghe & Smith, 2021; Kassahun, Tessema, & Adbib, 2022). However, as people escape poverty, become more aware of products and services, and gain access to markets and finance, their share of consumption expenditure on life's necessities decreases, and their focus shifts to fulfilling higher‐level self‐actualization needs (Clements, Wu, & Zhang, 2006; Dang & Viet Nguyen, 2021; Kumar, 2016), naturally leading to greater consumption diversity (Chakrabarty & Mukherjee, 2021; Firdaus, Anwar, Khomsan, & Ashari, 2021). Considering the growth of Internet adoption and the eradication of extreme poverty in China, this study is focused on analyzing the role of Internet use on consumption diversification.…”