The Fluid and Disruptive Shape of Activism: Strategic Communication in #fridaysforfuture

Oliveira, Evandro; Rodríguez-Amat, Joan Ramón; Mora, Isabel María Ruiz; Zeler, Ileana

doi:10.1080/1553118x.2023.2204299

Cited by 1 publication

(1 citation statement)

References 39 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Finally, strategic communication scholars address a genuine tension of climate communication in the protest arena, discussed here as confrontation/cooperation inconsistency . Confrontation concerns the established protest logic to provoke through often radical and disruptive “social-communicative actions [that] shape the public debate to bring about social change” (Oliveira et al. , 2023, p. 1).…”

Section: Decoupling Accusations In Climate Communication Arenasmentioning

confidence: 99%

Overcoming the “blame game” in strategic climate communication: from decoupling accusations toward an arena-spanning agenda

Krämer,

Winkler

2023

JCOM

View full text Add to dashboard Cite

PurposeThe climate crisis presents a global threat. Research shows the necessity of joint communication efforts across different arenas—media, politics, business, academia and protest—to address this threat. However, communication about social change in response to the climate crisis comes with challenges. These challenges manifest, among others, in public accusations of inconsistency in terms of hypocrisy and incapability against self-declared change agents in different arenas. This increasingly turns public climate communication into a “blame game”.Design/methodology/approachStrategic communication scholarship has started to engage in this debate, thereby acknowledging climate communication as an arena-spanning, necessarily contested issue. Still, a systematic overview of specific inconsistency accusations in different public arenas is lacking. This conceptual article provides an overview based on a macro-focused public arena approach and decoupling scholarship.FindingsDrawing on a systematic literature review of climate-related strategic communication scholarship and key debates from climate communication research in neighboring domains, the authors develop a framework mapping how inconsistency accusations of hypocrisy and incapacity, that is, policy–practice and means–ends decoupling, manifest in different climate communication arenas.Originality/valueThis framework creates awareness for the shared challenge of decoupling accusations across different climate communication arenas, underscoring the necessity of an arena-spanning strategic communication agenda. This agenda requires a communicative shift from downplaying to embracing decoupling accusations, from mutual blaming to approval of accountable ways of working through accusations and from confrontation to cooperation of agents across arenas.

show abstract

Section: Decoupling Accusations In Climate Communication Arenasmentioning

confidence: 99%