The Fridays for Future Phenomenon

Beckh, Paul; Limmer, Agnes

doi:10.1007/978-3-030-74458-8_28

Cited by 13 publications

(3 citation statements)

References 5 publications

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“…The global market is expected to grow at a Compound Annual Growth Rate of 5.3% from 2025 and reach over 210 million USD in 2030 (Li, 2023). In the meantime, as demonstrated by the Fridays for Future phenomenon, environmental awareness has increased, especially among young people (Beckh & Limmer, 2022). A growing chorus of customers in Western societies is beginning to ask critical questions regarding the origin of their clothing and express disappointment in the lack of ethical practices in the fast fashion industry.…”

Section: Introductionmentioning

confidence: 99%

Non‐sustainable buying behavior: How the fear of missing out drives purchase intentions in the fast fashion industry

et al. 2023

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Movements like “Fridays for Future” have heightened attention to the need for sustainability, particularly among Generations X, Y, and Z. However, the consumption of fast fashion and so‐called ultra‐fashion products—an ecologically harmful business model—continues to gain momentum, especially among young consumers, not least due to fear of missing out (FOMO). FOMO is well‐known among marketing professionals as a strong trigger for frequently recurring buying behavior. Over the past 5 years, scholars have become increasingly interested in how FOMO triggers buying behavior and have begun to incorporate FOMO in their cognitive models. However, the influence of FOMO on individual fashion purchases and the relationship between brand credibility and sustainable fashion production is not yet well understood. Utilizing cross‐sectional data from three distinct samples in Switzerland and the United States, our study, which included over 650 participants, reveals that brand credibility and FOMO exert direct influences on consumers' purchase intentions for fast fashion products. We identify that FOMO has a negative moderating effect on the relationship between brand credibility and fast fashion purchase intentions. Suggesting that consumers with strong FOMO are less interested in brand credibility when making a purchase decision than those without FOMO. Additionally, we demonstrate that our findings apply to both fast and slow fashion, the latter encompassing sustainably produced fashion. Ultimately, we provide novel empirical evidence of FOMO's influence on buying behavior and shed light on the complex interplay between brand credibility, sustainability, and consumer behavior in the fashion industry.

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Section: Introductionmentioning

confidence: 99%

Non‐sustainable buying behavior: How the fear of missing out drives purchase intentions in the fast fashion industry

et al. 2023

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“…In the context of an increasingly important bioeconomy, the aspect of sustainability and its analysis is steadily growing in relevance. Action plans like the “European Green Deal” and its ascertainment, as well as civic actor movements such as “Fridays for Future” or “Extinction Rebellion”, demand an increase in more sustainable production. − In addition to climate neutrality by 2050, another aim of the green deal is the resource-efficient use of materials…”

Section: Introductionmentioning

confidence: 99%

Environmental Impacts of Biosurfactant Production Based on Substrates from the Sugar Industry

Schonhoff

Ihling

Schreiber

et al. 2022

ACS Sustainable Chem. Eng.

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Regarding the omnipresent issue of climate change, establishing a bioeconomy appears reasonable but requires critical analysis of its products. This project-specific study (project Bio2) presents previously unknown environmental impacts caused by the novel production of biosurfactants (rhamnolipids (RLs) and mannosylerythritol lipids (MELs)) based on substrates from the sugar industry (molasses and sugar beet pulp) using life cycle assessment (LCA). The identification of critical impacts and processes (e.g., extraction agent production) reveals optimization potentials for the considered forward-looking process designs. Based on surfactants’ specific cleaning performance, environmental impacts vary substantially for RLs and MELs. The primary causes of MEL productions’ lower environmental impacts are advantageous microbial properties and process designs. Substrate choice does not play an essential role. An analysis of realistic yield changes and comparisons with conventional surfactants sharpens the view on the development position of the chosen surfactants. In particular, MELs show environmental benefits compared to today’s oleo-/petrochemical-produced surfactants. Identified optimization options (e.g., increased agent recycling) and yield increases could strengthen especially the advantages of MELs. In summary, the results show advantages of MELs compared to RLs to some degree, indicate weak points of current processes, and highlight favorable options for the future design of RL and MEL production in terms of their environmental impact.

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“…It is the youth that is taking worry, anger, and frustration about the state of matters to the streets (Henry et al, 2020;de Moor et al, 2020), engaging in "do-it-ourselves politics" (Pickard, 2019). 1 Youthdriven climate protests emerged around UN Climate Summits in the 2000s and gained significant momentum since the global "Rise for Climate" campaign and the birth of the "Fridays for Future" movement (FFF) in 2018 (Almeida, 2019a;Beckh and Limmer, 2022). Other movements (like "Extinction Rebellion" or the US-based "Sunrise Movement") and a series of so-called "Global Climate Strikes" followed in 2019.…”

Section: Introductionmentioning

confidence: 99%

Free-Riding for Future: Field Experimental Evidence of Strategic Substitutability in Climate Protest

Jarke-Neuert¹,

Perino²,

Schwickert³

2021

Preprint

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We test the hypothesis that protest participation decisions in an adult population of potential climate protesters are interdependent. Subjects (n = 1, 510) from the four largest German cities were recruited two weeks before protest date. We measured participation (ex post) and beliefs about the other subjects' participation (ex ante) in an online survey, used a randomized informational intervention to induce exogenous variance in beliefs, and estimated the causal effect of a change in belief on the probability of participation using a control function approach. Participation decisions are found to be strategic substitutes: a one percentage-point increase of belief causes a .67 percentage-point decrease in the probability of participation in the average subject.

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The Fridays for Future Phenomenon

Cited by 13 publications

References 5 publications

Non‐sustainable buying behavior: How the fear of missing out drives purchase intentions in the fast fashion industry

Non‐sustainable buying behavior: How the fear of missing out drives purchase intentions in the fast fashion industry

Environmental Impacts of Biosurfactant Production Based on Substrates from the Sugar Industry

Free-Riding for Future: Field Experimental Evidence of Strategic Substitutability in Climate Protest

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