The function of the attitude of Islamic banks in coastal societies in mediating the effect of emotional attachment on the continuance intention of Islamic banks
Abstract:This study aims to analyse the factors that cause the reluctance of Islamic bank customers in coastal areas to be loyal to the particular banks. The population in this study are conventional bank customers who live in Aceh, North Sumatra and Riau. The sample size in this study was 350 respondents. Sampling was carried out using a stratified random sampling method with the following proportions: Aceh 25%, North Sumatra 50% and Riau 25%. In this study, the sampling method used the census technique. Data analysis… Show more
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