PurposeThe study showcases the social impact (online attention) of funded research compared to nonfunded for the BRICS nations. The key themes achieving online attention across the funded and nonfunded publications have also been identified.Design/methodology/approachA total of 1,507,931 articles published across the BRICS nations for a period of three (03) years were downloaded from the Clarivate Analytics' InCites database of Web of Science (WoS). “Funding Acknowledgement Analysis (FAA)” was used to identify the funded and nonfunded publications. The altmetric score of the top highly cited (1%) publications was gauged from the largest altmetric data provider, “Altmetric.com”, using the DOI of each publication. One-way ANOVA test was used to know the impact of funding on the mentions (altmetrics) across different data sources covered by Altmetric.com. The highly predominant keywords (hotspots) have been mapped using bibliometric software, “VOSviewer”.FindingsThe mentions across all the altmetric sources for funded research are higher compared to nonfunded research for all nations. It indicates the altmetric advantage for funded research, as funded publications are more discussed, tweeted, shared and have more readers and citations; thus, acquiring more social impact/online attention compared to nonfunded publications. The difference in means for funded and nonfunded publications varies across various altmetric sources and nations. Further, the authors’ keyword analysis reveals the prominence of the respective nation names in publications of the BRICS.Research limitations/implicationsThe study showcases the utility of indexing the funding information and whether research funding increases social impact return (online attention). It presents altmetrics as an important impact assessment and evaluation framework indicator, adding one more dimension to the research performance. The linking of funding information with the altmetric score can be used to assess the online attention and multi-flavoured impact of a particular funding programme and source/agency of a nation so that necessary strategies would be framed to improve the reach and impact of funded research. It identifies countries that achieve significant online attention for their funded publications compared to nonfunded ones, along with the key themes that can be utilised to frame research and investment plans.Originality/valueThe study represents the social impact of funded research compared to nonfunded across the BRICS nations.