The Fuzzy AHP Method Approach is the Basis for Awarding Sales Marketing for the Achievements of Trading Companies

Abstract

The success for every company from many field of businesses is depend from their work values. In various type of companies, strategies and performance of marketing division have a large influence in addition to quality, service, productivity etc. The purpose of this study is to know the marketing performance based on weighting criteria on Performance Evaluation with Fuzzy AHP method. In addition, it also aims to determine the rewards given by the company to achievement achieved based on weighting criteria based on performance appraisal. The data collection process in this study consists of four sources, namely interviews, direct observations, external data and literary sources. The Marketing performance evaluation process in this study carried out using the Fuzzy AHP method in two subcriteria groups, namely "Performance" and "Behavior". The CR (Consistent Ratio) value of two selected criterion groups is CR group ≤ 0.1 ("Performance" = 0.058; "Behavior" = 0.057), so the data in the questionnaire is consistent Multiplication of weighting criteria with local weighting criteria, so that the global weighting sub-criteria can be obtained. Giving gifts to marketing has a positive impact on marketing performance.