“…Studies on ICT diffusion in the Middle East (Goodman, 1991;Goodman & Green, 1992;Danowitz et al, 1995;Nidumolu et al, 1996;Rose & Straub, 1998;Loch et al, 2000Loch et al, , 2003Straub et al, 2001b), Asia Pacific (Nidumolu & Goodman, 1993;Goodman et al, 1994;Dedrick & Kraemer, 1995;Goodman & Press, 1995;Thajchayapong et al, 1997;Walsham & Sahay, 1999;Barrett et al, 2001), South and Central America (Correa, 1992;Montealegre & Applegate, 1994;Mahmood et al, 1995;Montealegre, 1996Montealegre, , 1998Montealegre, , 1999Ward, 2000;Tigre, 2001), and Sub-Saharan Africa Odedra-Straub, 1993;Goodman, 1994;Amoako, 1996;Damsgaard & Scheepers, 1999;Meso & Duncan, 2000;Mbarika et al, 2001Mbarika et al, , 2002a have shown that there has been a very rapid growth in the diffusion of ICTs. Likewise, owing to the advent of the digital revolution, conventional broadcast technologies have also experienced such exponential growth (Kuhlen et al, 1996;Keyes, 1997;Lam, 1998;Mifflin, 1998;Paterson, 1998;Wresch, 1998Wresch, , 2001…”