The greener, the more cost efficient? An empirical study of international tourist hotels in Taiwan

Shieh, Hwai-Shuh

doi:10.1080/13504509.2012.741627

Cited by 18 publications

(6 citation statements)

References 43 publications

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“…So far, many countries have established their own eco-certification scheme (Shieh, 2012). This scheme has a primary motive of driving a revolution towards more sustainable practices and lessening ecological impacts by the hotel industry.…”

Section: Challenges For Green Marketingmentioning

confidence: 99%

Corporate Social Responsibility: Adoption of Green Marketing by Hotel Industry

Punitha¹,

Rasdi²

2013

ASS

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This study which is based on a widespread review of literature discusses about adoption of green marketing by hotels as a mechanism to perform corporate social responsibility (CSR). This paper examines in detail the literature and theories surrounding CSR, Malaysian government's role in protecting the environment, the challenges of green marketing and the state of CSR within the hotel industry. The discussion reveals that hotels are found to be under constant pressure to balance the diverse forms of corporate social responsibility. By knowing the significance of sustainability, the Malaysian government has been encouraging the hotels and other sectors to embrace green technology and practices by providing incentives and tax breaks. Whilst hoteliers are striving to achieve financial performance by practicing green marketing, gaining the trust and meeting the expectations of the public have become more challenging. Further review discloses that strategy such as greenwashing needs to be avoided by hoteliers to gain the confidence among green consumers towards the green claims. The paper further concludes that green marketing is being used as a tool by hotels to perform their CSR while it provides competitive advantage for hotels in ensuring a balance between development and environmental sustainability.

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Section: Challenges For Green Marketingmentioning

confidence: 99%

Corporate Social Responsibility: Adoption of Green Marketing by Hotel Industry

Punitha¹,

Rasdi²

2013

ASS

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“…The number of resources to assist hotel owners and operators in understanding and implementing sustainability measures is vast. These resources are provided by international organizations, public agencies (national and local governments), environmental firms, architectural and engineering consultancies, energy firms, utilities, trade organizations, and other entities (Hwai-Shuh, 2012;Karolina, 2017;Lei et al, 2011;Masadeh et al, 2019;Masa'deh et al, 2017;Ángeles et al, 2017;María del Mar et al, 2018;Sajjad et al, 2018;Sainaghi et al, 2018). The purpose of this research is to investigate sustainable environmental performance in five star hotels in Aqaba, Jordan.…”

Section: Introductionmentioning

confidence: 99%

Business Sustainability Practice and Operational Management Inhotel Industry in Aqaba Special Authority Economic Zone Authority (Aseza)

Jawabreh¹,

Abdelrazaq²,

Jahmani³

2021

GTG

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The objectives of this paper are to explore the understanding of tourism through business sustainability through the management of the environmental and operating practices of five-star hotels in Aqaba Jordan. Data would be obtained from a variety of outlets, including paper analyses, impressions, and questionnaires. Semi-structured interviews are typically used to retrieve and supply details. The primary purpose of such interviews is to collect contextual knowledge from the sampled community. It also seeks to include useful knowledge on specific problems and to gain a range of perspectives on specific issues. It is planned to pilot the paper and pencil surveys and the test details to be gathered by field visits and semi-structured interviews. The findings reveal that hotels in Aqaba have used reuse or recycle glass or plastics. In order to encourage sustainable practices in the hotel industry in Jordan, we need to build distinction and competitive advantages by cost savings. The sustained success of economic operations is of utmost importance to companies, whether in the production or service sectors. This emphasis on sustainability is especially relevant to the growth of tourism and hospitality destinations. Established and Emerging economies have embraced environmental and organizational sustainability as a core.

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“…The reason is to assist marketers to use the right terminologies in promotion and packaging, and to help the public clearly understand the new terminologies. According to Rashid (2009, p. 132) (Shieh, 2012). These schemes provide detailed guidance for best sustainable practices and award the eco-friendly label to hotels that meet the requirements.…”

Section: Resultsmentioning

confidence: 99%

Consumers’ Perceptions of Green Marketing in the Hotel Industry

Aziz¹,

Rahman²

2015

ASS

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This paper attempts to explore the evolution of green marketing in the hotel industry. This study is guided by three research questions: (1) to explore the level of understanding of local and international tourists on green marketing; (2) to gather tourists' points of view if marketers have failed or they have never really tried to adopt the concept; and (3) to examine the level of awareness of tourists relating to green practices embraced by hotels. Purposive sampling using the Maximum Variation Sampling (MVS) technique is used to capture a wide range of perspectives in selecting the respondents. The discussion reveals that the concept has evolved hastily in developed countries while it is an emerging trend in developing countries like Malaysia. While some hotels have already begun to respond to environmental concerns in the country, the lack of promotions and advertisements have become part of the causes of knowledge non-appearance. This paper further concludes that green marketing concept should not just be adopted as a marketing tactic, but has to be considered with much greater dynamism, as it has ecological and social elements within it.

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The greener, the more cost efficient? An empirical study of international tourist hotels in Taiwan

Cited by 18 publications

References 43 publications

Corporate Social Responsibility: Adoption of Green Marketing by Hotel Industry

Corporate Social Responsibility: Adoption of Green Marketing by Hotel Industry

Business Sustainability Practice and Operational Management Inhotel Industry in Aqaba Special Authority Economic Zone Authority (Aseza)

Consumers’ Perceptions of Green Marketing in the Hotel Industry

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