• Many critically endangered plant species exist in small, genetically depauperate or inbred populations, making assisted gene flow interventions necessary for long-term population viability. However, before such interventions are implemented, conservation practitioners must consider the genetic and demographic status of extant populations, which are strongly affected by species' life-history traits. In northwestern Europe, Juniperus communis, a dioecious, wind-pollinated and bird-dispersed gymnosperm, has been declining for the past century and largely exists in small, isolated and senescent populations. • To provide useful recommendations for a recovery plan involving translocation of plants, we investigated genetic diversity and structure of populations in Belgium using four microsatellite and five plastid single-nucleotide polymorphism (SNP) markers. • We detected no clonality in the populations, suggesting predominantly sexual reproduction. Populations exhibited high genetic diversity (H e = 0.367-0.563) and low to moderate genetic differentiation (F ST ≤ 0.133), with no clear geographic structure. Highly positive inbreeding coefficients (F IS = 0.221-0.507) were explained by null alleles, population substructuring and biparental inbreeding. No isolation by distance was observed among distant populations, but isolation at close geographic proximity was found. Patterns were consistent with high historical gene flow through pollen and seed dispersal at both short and long distances. We also tested four pre-germination treatments among populations to improve germination rates; however, germination rates remained low and only cold-stratification treatments induced germination in some populations. • To bolster population regeneration, introductions of cuttings from several source populations are recommended, in combination with in situ management practices that improve seedling survival and with ex situ propagation.