2024
DOI: 10.3390/systems12100429
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The Impact of Artificial Intelligence Marketing on E-Commerce Sales

Mitra Madanchian

Abstract: This review explores the influence of AI marketing on e-commerce sales, examining how AI-driven strategies affect key metrics such as customer acquisition and conversion rates. Given the growing importance of AI in online retail, this paper employs a critical review methodology, analyzing 50 documents from the Scopus database. The analysis reveals that AI tools like chatbots, personalization engines, and predictive analytics significantly enhance e-commerce performance. The study provides practical and theoret… Show more

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