2022
DOI: 10.21608/sjsc.2022.125308.1115
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The impact of Big Data Analytics in Developing Strategic Performance using Balanced Scorecard: A Field Study in Egypt

Abstract: This study aims to clarify and investigate the effect of Big Data Analytics (BDA) in developing the Strategic Measurement using the Balanced Scorecard (BSC). Big data is one of the most rising technology trends that has the potential to change the way businesses use behavior analysis and turn it into valuable insights. Research on the effects of using big data analytics on measures of financial and nonfinancial performance is still limited, especially in Egypt. To accomplish the research aim, the theoretical d… Show more

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