The impact of corporate social responsibility on consumer trust: the case of organic food

Pivato, Sergio; Misani, Nicola; Tencati, Antonio

doi:10.1111/j.1467-8608.2008.00515.x

Cited by 589 publications

(463 citation statements)

References 52 publications

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“…Their personal background and their personal skills should increase their sensitivity to a broader context than the conventional view of business objectives (e.g., profits maximization). Stakeholder theory predicts some benefits for companies with more independent boards, including (i) legitimation of company activities [54]; (ii) safeguarding the interests of corporate stakeholders [46]; (iii) ensuring stakeholders' concerns are considered in corporate decision-making; (iv) increasing brand loyalty by building trust in customers [57]; and, (v) making workers more committed to business objectives [32].…”

Section: Theoretical Backgroundmentioning

confidence: 99%

Firms’ Board Independence and Corporate Social Performance: A Meta-Analysis

Ortas

Álvarez

Zubeltzu³

2017

Sustainability

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This paper investigates the influence of organizations' board independence on corporate social performance (CSP) using a meta-analytic approach. A sample of 87 published papers is used to identify a set of underlying moderating effects in that relationship. Specifically, differences in the system of corporate governance, CSP measurement models and market conditions have been considered as moderating variables. The results show that the independence of a company's board positively influences CSP. This is because companies with more independent directors in their boards are more likely to commit to stakeholder engagement, environmental preservation and community well-being. Interestingly, the results also show that the positive connection between board independence and CSP is stronger in civil law countries and when CSP is measured by self-reporting data. Finally, the strength of the influence of the independence of a firm's board on CSP varies significantly in different market conditions. The paper concludes by presenting the main implications for academics, practitioners and policy makers.

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Section: Theoretical Backgroundmentioning

confidence: 99%

Firms’ Board Independence and Corporate Social Performance: A Meta-Analysis

Ortas

Álvarez

Zubeltzu³

2017

Sustainability

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“…Research has shown that consumers are willing to pay more for products that are produced in a socially responsible manner and that they respond negatively (e.g., by not purchasing their products at all) when companies do not act responsibly (Trudel and Cotte 2008). Consumers who perceive a company as more socially responsible also maintain higher levels of trust towards the company's products (Pivato et al 2008). Thus, businesses at all levels, but especially at the corporate level, are paying attention to consumers' responses to their CSR strategies (Marin et al 2009;Podnar and Golob 2007).…”

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confidence: 99%

Here or there? Consumer reactions to corporate social responsibility initiatives: Egocentric tendencies and their moderators

Russell

2009

Mark Lett

106

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This research examines how consumers react to corporate social responsibility (CSR) programs that vary in geographic focus. Three experiments compare consumers' patronage of a company in response to local and distant CSR initiatives. The extant egocentrism literature suggests that a CSR activity focused locally, and thus, with greater personal relevance, should increase patronage of the company responsible for the CSR activity. Indeed, this egocentric bias, exhibited in the form of increased purchase intentions or actual choices, is found across all three studies. However, these egocentric tendencies are moderated by consumers' superordinate identities. In study 1, consumers' greater intentions to patronize a company whose CSR activity is domestic vs. foreign are moderated by their sense of global identity. In study 2, consumers' increased choices of a company whose CSR activity is in their home state vs. a distant state are moderated by levels of environmental consciousness. Finally, in study 3, increased patronage of a company whose CSR activity focuses in consumers' home city vs. a distant city depends on the salience and level of consumers' superordinate group identity.Keywords Egocentrism . Consumer behavior . Corporate social responsibility . Identity Corporate social responsibility (CSR) efforts are generally instituted to generate goodwill for the company and increase profits. A 2008 survey found that 95% of corporations recognize the importance of addressing public expectations for businesses to act in a more socially responsible way (Economist). Another survey of 715 top international CEOs found that companies with strong social and Market Lett (2010) 21:65-81

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“…Вопросы КСО торговли (в том числе розничной) рассматривались многими зарубежными экономистами (например, Ailawadi, Neslin, Luan, Taylor, 2014;Mejri, Bhatli, 2014;Pivato, Misani, Tencati, 2008;Skarmeas, Leonidou, 2013;Yusof, Manan, Karim, Kassim, 2015;и др.). Однако выводы и рекомендации, полученные в результате исследований за рубежом, по объективным причинам не могут адекватно применяться в отношении торговых компаний, функционирующих на территории РФ.…”

Section: Introductionunclassified

Корпоративная Социальная Ответственность В Торговом Бизнесе

Иванов¹,

Майорова²

2015

Russian Journal of Entrepreneurship

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Эффективная реализация концепции корпоративной социальной ответственности способствует улучшению экономических результатов работы торговой организации, что обусловлено в первую очередь формированием устойчивой положительной репутации, которая для хозяйствующего в торговле субъекта во многом определяется мнением о нем покупателей. В этой связи цель настоящей статьи – определить, какие составляющие корпоративной социальной ответственности розничных торговых организаций являются для покупателей наиболее (наименее) значимыми. В результате проведенного исследования (опроса) было выявлено, что наиболее существенной с точки зрения покупателей составляющей социальной ответственности торговли является высокое качество реализуемых товаров и оказываемых услуг, а также справедливая политика в сфере управления трудовыми ресурсами. Наименее важным признаком социально ответственных розничных торговых организаций, по мнению покупателей, выступает благотворительная работа.

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The impact of corporate social responsibility on consumer trust: the case of organic food

Cited by 589 publications

References 52 publications

Firms’ Board Independence and Corporate Social Performance: A Meta-Analysis

Firms’ Board Independence and Corporate Social Performance: A Meta-Analysis

Here or there? Consumer reactions to corporate social responsibility initiatives: Egocentric tendencies and their moderators

Корпоративная Социальная Ответственность В Торговом Бизнесе

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