The Impact of Employee Loyalty on the Success of Commercial Organizations: A Case Study on the Dealerships of Heavy Equipment in Iran

Abstract

Nowadays, regardless of what industry they are in, all organizations and managers are vigorously pursuing success, and the basic touchstone to achieve success in any organization, particularly a commercial organization, is having satisfied and loyal customers. Nonetheless, this ideal condition would never be met unless the organization enjoys a team of loyal staff. That is to say keeping satisfied and loyal customers will only be feasible in case of having satisfied and loyal staff, seeing that it is the latter who play the key role in conferring value to the organization and earning the loyalty and consent of the former. This study aimed at evaluating the role of employee loyalty in the success of commercial organizations in the field of heavy equipment dealerships. To this end, data was collected through library resources as well as a survey. The sample was comprised of 280 employees of heavy equipment dealerships and 280 customers who had referred to these dealers. This study involved 7 hypotheses, which were analyzed and checked through Pearson Correlation Coefficient and Regression. The findings show that organizational successful directly affected by loyalty of staff. Besides, positive correlations were reported between employee loyalty and services quality, between services quality and customer satisfaction and loyalty as well as between customer satisfaction and loyalty and success of organizations.

Personality: How Does It Impact Teachers’ Organizational Commitment?

“…Corresponding to the previous study result, after analyzing the data taken from a company employees, Iqbal, Tufail & Lodhi (2015) resumed positive significant correlation between employee loyalty and their commitment to the company. Examining employees of heavy equipment dealership, Nasiri, Najafbagy & Nasiripour (2015) also pointed out similar finding, and even claimed that individual loyalty of the dealership positively impacts on quality service to customers. A survey done by Mahalingam & Suresh (2018) to an IT company employees also confessed the resembling result.…”

The Influence of Flexibility of Work to Loyalty and Employee Satisfaction Mediated by Work Life Balance to Employees With Millennial Generation Background in Indonesia Startup Companies

“…According to Iqbal et al (2015), employee loyalty can be defined that the workers have a commitment for the success of their organization and believe that work within the organization is the best option. According to Nasiri et al (2015), loyalty can be defined as the feeling would have on the organization. With loyalty, members of the organization have a sense of responsibility to the organization that has contributed to participate in building and developing their organization.…”

Mediasi Loyalitas pada Kompetensi dan Produktivitas Karyawan

“…Dalam mengukur loyalitas karyawan, beberapa penelitian mengemukakan beberapa konsep, seperti komitmen yang ditunjukkan melalui kepatuhannya pada peraturan, tanggung jawab pada pekerjaan, berkomitmen dalam menjaga nama baik perusahaan, dan mengutamakan kepentingan perusahaan (Pandey, 2012;Tomic et al, 2018). Selain komitmen, rasa kepemilikan karyawan pada perusahaan yang ditunjukkan melalui adanya hubungan yang baik antarrekan kerja, tingginya partisipasi dalam memajukan perusahaan, dan memiliki niat untuk berkarier dalam perusahaan (Nasiri, 2015;Tomic et al, 2018;Tamba et al, 2018). Keinginan untuk bekerja lebih juga dapat diartikan sebagai gambaran karyawan yang loyal terhadap perusahaan, di mana karyawan memiliki dorongan untuk bekerja lebih giat, memiliki ketertarikan pada pekerjaannya, dan bersedia untuk menyelesaikan pekerjaan walaupun harus menghadapi kesulitan (Tomic et al, 2018;Wiendasari, 2018;Noprianti et al, 2021).…”