The Impact of Technology Complexity on Public Relations

The Utilization of New Media in Online Public Relations Activities Among The Public Relations Practitioners

“…Consequently, the demands of this stage are related to the harnessing of the potentialities of email, interactive communication, and handheld devices linked to the convergence of computers with digital media players, telephones, and television, to communicate personally with hundreds, thousands, or potentially even millions simultaneously [76]. According to Karim and Ghareb [77], other challenges like credibility, multiple channels, measuring the impact of social media and two-way communications exist.…”

Effect of Information Technology Tools on Public Relation in Businesses: Karamax and Frero Companies as a Case Study

“…In like way, the present audit inquires about the effect of promoting associations' electronic closeness of their relationship with clients. The contemporary routine of promoting was depicted in 1976 by the pioneer in publicizing rule, Rex Harlow, who researched just about 500 definitions and close that: Public relations is a particular association work which creates and keep up lines of correspondence, thankfulness, certification and co-operation between a connection and its open; consolidates the association of issues or issues; encourages association to keep taught on, and receptive to, understood evaluation; portrays and underlines the commitment of association to serve general society premium; enables association to remain completely educated in regards to, and acceptably use, change; filling in as an early prompted framework to help expect illustrations; and usages examine and moral correspondence systems as its principal mechanical gathering [2]. The beginning of public relations knew no speculations; therefore no thinking was put into correspondence, designs, strategies, procedures, or projects.…”