The Implementation of the Strategy of Marketing Management through a SWOT Analysis with the Matrix of IFE, EFE and IE

Zahra, Ara Fathia Az; Wahyudin, Wahyudin; Nugraha, Billy

doi:10.32672/jse.v6i2.2867

Cited by 7 publications

(8 citation statements)

References 11 publications

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“…IFE matrix is a strategy formulation tool used to evaluate the company's strengths and weaknesses or internal conditions. EFE matrix is a strategy formulation tool used to evaluate opportunities and threats or external conditions in the company (Zahra et al, 2021).…”

Section: House Of Risk (Hor)mentioning

confidence: 99%

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Risk assessment in sustainable food supply chains: A holistic approach by using HOR-SWOT-ANP/AHP to ensuring performance improvement

Agustin Prima Dania,

Maulidina Lu’ayya,

Septifani

2024

AFSSAAE

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The global food supply chain plays an essential role in economic development while addressing environmental and social issues in its business system. However, this complex network is exposed to various risk factors related to sustainability that can disrupt the supply chain performance. CV. XYZ is a food manufacturer that produces jackfruit chips in Indonesia. During the supply chain process, this company needs to manage the various risks across the supplier, manufacturer, and retailer stages. By identifying and evaluating risks at each stage, mitigation and improvement strategies can be proposed. Therefore, this research aimed to analyze the supply chain risk mitigation and performance improvement strategies for maintaining supply chain stability and performance. House of Risk (HOR) was applied to analyze the mitigation strategies, while SWOT with analytical networking process (ANP) or analytical hierarchy process (AHP)/ (i.e., SWOT-ANP/AHP method)was used for analyzing performance improvement strategies by considering the weight of each factor. The result shows that twelve mitigation strategies are needed to mitigate the fourteen risk agents that focus on improving production activities and human resources. Moreover, eleven strategies have been proposed to improve sustainable supply chain performance in the future, focusing more on marketing activities and enhancing human resource capabilities.

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Section: House Of Risk (Hor)mentioning

confidence: 99%

“…The ST strategy harnesses the company's internal strengths to handle risks from the company's external side. The WT strategy aims to create a strategy that minimizes internal weaknesses to avoid external threats from the company (Zahra et al, 2021).…”

Section: House Of Risk (Hor)mentioning

confidence: 99%

Risk assessment in sustainable food supply chains: A holistic approach by using HOR-SWOT-ANP/AHP to ensuring performance improvement

Agustin Prima Dania,

Maulidina Lu’ayya,

Septifani

2024

AFSSAAE

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“…Analisis SWOT merupakan alat yang digunakan untuk perencanaan strategis dan manajemen strategis dalam sebuah organisasi Analisis SWOT dapat digunakan secara efektif untuk membangun strategi organisasi dan strategi bersaing (Gurel & Tat, 2017). Analisis SWOT dilakukan dengan cara mengidentifikasi strength (kekuatan), weakness (kelemahan), opportunities (peluang), dan threats (ancaman) yang dimiliki oleh bisnis (Zahra et al, 2021). Analisis SWOT bertujuan menganalisis dan mengevaluasi secara sistematis dalam perencanaan strategi perusahaan.…”

Section: Pendahuluanunclassified

“…Analisis SWOT bertujuan menganalisis dan mengevaluasi secara sistematis dalam perencanaan strategi perusahaan. Analisis SWOT didasarkan pada logika yang dapat memaksimalkan kekuatan dan peluang serta pada saat yang ama dapat meminimalkan kelemahan dan ancaman (Zahra et al, 2021). Berdasarkan analisis SWOT suatu perusahaan dapat merumuskan: bagaimana strategi organisasi dapat disesuaikan dengan kemampuan sumber daya dan peluang pasarnya, seberapa mendesak bagi organisasi untuk memperbaiki kelemahan sumber daya tertentu dan menjaga terhadap ancaman eksternal tertentu (Gurel & Tat, 2017).…”

Section: Pendahuluanunclassified

Strategi Pengembangan Lembaga Perkreditan Desa Di Bali

Wiagustini,

Panji Sedana,

Yeni Astiti

et al. 2024

EEB

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The Village Credit Institution is a Microfinance Institution based on local wisdom in Bali, which has the aim of improving the Village economy, currently facing competition from similar financial institutions operating in Bali. Based on this, the aim of this research is to analyze the internal and external environment as a basis for formulating strategies for empowering Village.Credit.Institutions.in Bali. The sample for this research was 100 Village Credit Institutions in Bali which were taken using stratified proportional random sampling based on districts/cities. Data was analyzed using SWOT Analysis, which is outlined. in the External. Factor.Analysis Summary (EFAS) and Internal. Factor. Analysis Summary (IFAS) matrices. This research found that the Village Credit Institution empowerment strategy in Bali in the future can be carried out with an intensive strategy through market penetration strategies and new product development. The penetration strategy includes increasing credit customers and third party funds more intensively and the new product development strategy includes funding micro and small businesses with a profit sharing system, funding household equipment and term savings.

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“…Analisis SWOT bertujuan untuk menganalisis dan mengevaluasi secara sistematis untuk menentukan perencanaan strategi perusahaan. Analisis SWOT didasarkan pada logika yang dapat memaksimalkan kekuatan dan peluang serta pada saat yang sama dapat meminimalkan kelemahan dan ancaman (Zahra et al, 2021). Dengan memahami kekuatan, kelemahan, peluang, dan ancaman sebuah perusahaan dapat menarik kesimpulan mengenai (Gürel & Tat, 2017):…”

Section: Analisis Swotunclassified

Analisis strategi pemasaran menggunakan matriks SWOT, matriks IFE, matriks EFE, dan matriks IE (Studi kasus pada bisnis Banjjagim.id)

Putri

Rahayu

Dirgantari

2023

JMBK

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To achieve the expected profit, a business must determine the strategy to be implemented. By setting the right strategy, the company will have an impact on business progress. To determine an appropriate strategy for a business, the strategy must be adapted to environmental conditions both internally and externally. By analyzing the business environment, it is hoped that the strategy implemented will have a positive impact on the business in overcoming competition. This study aims to determine the internal business conditions based on the IFE matrix analysis of the Banjagim.id business, to determine the external business conditions based on the EFE matrix analysis on the Banjagim.id business, and to find out what strategies should be applied by the Banjjagim.id business to overcome the problems that arise. experienced. The research method used in this study is qualitative research with primary data types based on observation techniques on the Banjjagim.id business as well as secondary data which refers to gathering information through various sources. The results of the study show that from the analysis of the IFE, EFE, IE, and SWOT Matrix, the strategy that Banjjagim.id can implement is market penetration and product development. Untuk mencapai keuntungan yang diharapkan, maka sebuah bisnis harus menentukan strategi yang akan diterapkan. Dengan menetapkan strategi yang tepat, maka perusahaan akan berdampak pada kemajuan bisnis. Untuk menentukan sebuah strategi yang tepat bagi sebuah bisnis, maka strategi harus disesuaikan dengan keadaan lingkungan baik secara internal maupun eksternal. Dengan menganalisis lingkungan bisnis, diharapkan strategi yang diterapkan dapat memberikan dampak positif terhadap bisnis dalam mengatasi persaingan. Penelitian ini bertujuan untuk mengetahui kondisi internal bisnis berdasarkan analisis matriks IFE pada bisnis Banjjagim.id, untuk mengetahui kondisi eksternal bisnis berdasarkan analisis matriks EFE pada bisnis Banjjagim.id, serta untuk mengetahui strategi apa yang harus diterapkan oleh bisnis Banjjagim.id untuk mengatasi permasalahan yang dialami. Metode penelitian yang digunakan pada penelitian ini adalah penelitian kualitatif dengan jenis data primer berdasarkan teknik observasi pada bisnis Banjjagim.id serta data sekunder yang mengacu pada pengumpulan informasi melalui berbagai sumber. Hasil penelitian menunjukkan bahwa dari analisis Matriks IFE, EFE, IE, dan SWOT strategi yang dapat diterapkan oleh Banjjagim.id adalah dengan melakukan penetrasi pasar dan pengembangan produk.

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The Implementation of the Strategy of Marketing Management through a SWOT Analysis with the Matrix of IFE, EFE and IE

Cited by 7 publications

References 11 publications

Risk assessment in sustainable food supply chains: A holistic approach by using HOR-SWOT-ANP/AHP to ensuring performance improvement

Risk assessment in sustainable food supply chains: A holistic approach by using HOR-SWOT-ANP/AHP to ensuring performance improvement

Strategi Pengembangan Lembaga Perkreditan Desa Di Bali

Analisis strategi pemasaran menggunakan matriks SWOT, matriks IFE, matriks EFE, dan matriks IE (Studi kasus pada bisnis Banjjagim.id)

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