The Importance of Measurement and Evaluation Works in Academic Libraries

Abstract

This study focuses on the importance of measurement and evaluation practices of users' needs and expectations towards the facilities and services provided in the academic libraries. It provides the measurement and evaluation scenario of how the local academic libraries work on meeting and fulfilling the needs and expectations of their users. The study is generally significant in promoting and providing better facilities and services to the academic libraries users. This study employs qualitative approach to highlight the aim of the study in getting the actual position of measurement and evaluation practices in Malaysian academic libraries. This study adopted a case study approach to eight (8) academic libraries practicing the measurement and evaluation activities in their libraries. The results obtained from the survey conducted for the measurement and evaluation works have helped the libraries to construct the library strategic planning. This has drawn good impact on the library management system. The staff as well as the library users have benefited from the improvements done by the library.

Building a Conceptual Model for E-CRM Implementation Strategy

“…Recently, Kaimer and Brune (2018) noted that the effects for the development of web technology such as the CRM structure have rarely been studied in scientific literature. Aghazadeh (2015); Mokhtar, Shaifuddin, Saman, & Baba, (2018); Al Shbail, (2018), noted that the marketing strategies appear to be a significant kind of resource-based view (RBV) and market-based view organizations could develop marketing strategies based on their internal capabilities and external position.…”