2023
DOI: 10.36096/ijbes.v5i4.458
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The influence of CSR performance, brand identification and customer satisfaction in developing customer engagement and loyalty

Badawi Badawi

Abstract: The objective of this study is to examine the impact of corporate social responsibility (CSR) performance on brand image and customer satisfaction. Moreover, the analysis was performed to examine the impact of brand image and customer satisfaction on customer engagement. This study examines the impact of customer interaction on customer loyalty. This study employs quantitative analysis techniques to empirically examine the formulated hypothesis. The research sample consists of consumers from the cement busines… Show more

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