The Influence of Food Blogger to the Intention of Consuming Healthy Food

Nathalia, Theodosia C.; Kansius, Carla; Felicia, Eunice; Kalpikasari, Ida Ayu Amanda

doi:10.2991/ictgtd-16.2017.27

Cited by 5 publications

(6 citation statements)

References 2 publications

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“…Consequently, companies start using this tool to make consumers more engaged with the brand and increase their purchase intention (Fuchs, 2021). According to Nathalia et al (2017), the interaction between influencers and followers/customers positively affects the attitudes towards organic products. Moreover, effective interaction between influencers and followers results in a positive attitude towards influencers (Yuan and Lou, 2020) and a higher purchase intention (Sokolova and Kefi, 2019).…”

Section: Hypothesesmentioning

confidence: 99%

Organic food and Instagram health and wellbeing influencers: an emerging country's perspective with gender as a moderator

Chetioui

Butt

Fathani

et al. 2022

BFJ

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PurposeInstagram health and wellbeing influencers (HWIs) have been increasingly considered as important sources of information and advice for their followers. This study aims to investigate the key antecedents of followers' attitude towards HWIs as well as their influence on their followers' intent to purchase organic products. The moderating effect of gender is also taken into account.Design/methodology/approachBased on data collected from 251 Instagram HWIs followers, the authors empirically tested the conceptual model using structural equation modeling.FindingsFirst, the authors demonstrate that attitude towards HWIs positively impacts followers' attitude towards the promoted brands as well as their intention to purchase organic food brands. Second, followers' attitude towards HWIs is mainly influenced by perceived congruence, influencer credibility, and physical attractiveness. Finally, gender acts as a moderator, e.g. attitude towards HWIs is more likely to be influenced by perceived congruence and physical attractiveness among female followers.Practical implicationsThe findings allow organic brands' managers to understand the key antecedents of followers' attitudes toward HWIs, and therefore, better select talented influencers who are able to create purchase intentions among both existing and potential customers.Originality/valueThis original research bridges a gap pertaining to the potential use of HWIs to shape consumer intention to purchase organic products. To the authors' knowledge, this study is the first of its kind to investigate the impact of attitudes toward influencers on both brand attitude and purchase intention in the organic food industry.

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Section: Hypothesesmentioning

confidence: 99%

Organic food and Instagram health and wellbeing influencers: an emerging country's perspective with gender as a moderator

Chetioui

Butt

Fathani

et al. 2022

BFJ

View full text Add to dashboard Cite

show abstract

“…In this study, based on the study of Wang (2011), the variables of encouraging tasting behavior (providing experience and creating empathy), creating taste awareness (providing images, providing information and guidance) and facilitating interpersonal interaction (social impact and cyber community effect), The main reasons for the YouTube food channel to affect the tasting behavioral intentions of the followers were determined and 3 of the 7 hypotheses formed in this context were accepted. It has been taken into consideration in previous studies, that the effect of both dimensions of the stimulating taste behavior variable (providing experience and creating empathy) on the behavioral intention to taste has been demonstrated by previous studies (Kim et al, 2009;Lim et al, 2019;Lin & Huang, 2006;Nathalia et al, 2016;Wang, 2011) reveal a parallelism. It has been determined that the effect of the dimensions of creating a taste awareness variable on the taste and the behavioral intention of providing a guide differ from previous studies (Cankül & Ar, 2018;Wang, 2011).…”

Section: Discussionmentioning

confidence: 94%

Youtube Yemek Kanallarının Tatma Davranışsal Niyeti Üzerine Etkisi

Uçan

Girgin

Karaman

2021

Kırklareli Üniversitesi Sosyal Bilimler Dergisi

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With the social media becoming an indispensable part of the modern world, it is important to what extent Youtube channels, which entered human life and whose number of followers are increasing day by day, affect the behavior of their followers gastronomically.The purpose of this study is to determine how Youtube food channels effect the tasting behavioral intent. For this purpose, a questionnaire was prepared to collect data and this questionnaire was applied to 391 YouTube food channel followers on the online platform. In this study, a scale consisting of 31 expressions and developed by Wang (2011) from different sources was used. In addition, the research model was rearranged for Youtube food channels. The research model is based on three main variables: encouraging tasting behavior (presenting experience and creating empathy), creating taste awareness (providing images, providing information and providing guidance) and facilitating interpersonal interaction(social impact and cyber community impact). According to the results obtained, hypotheses were accepted that the dimensions of presenting experience, forming empathy and cyber community effect had a positive effect on the behavioral intention of the tasting. Hypotheses that the dimensions of image provision, information providing, providing guidance and social impact have a positive effect on the behavioral intention to taste were rejected.

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“…14, 17 Food shows delivered by food vloggers on YouTube attract teenagers' attention and it is evident that teens tend to choose the food vlogger channel to be a source of information and advice. 13, 18 The results showed that teenagers were more receptive to influencers on YouTube compared to celebrities on television. 19 Food content videos that air on YouTube can affect the desire of teenagers to try food served by food vloggers.…”

Section: Sub-themementioning

confidence: 98%

"I want what they're eating": College students' experiences in watching food content on YouTube

Ardrini¹,

Lubis²,

Utami³

2020

phpma

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Background and purpose: The prevalence of obesity among adolescents is increasing significantly. One of the predictors of this problem is unhealthy eating pattern due to peer and social media influence. This study aims to explore in depth the experience of college students in watching food content on YouTube.Methods: This study used a qualitative method with a phenomenological approach. Data were obtained through in-depth interviews with ten informants and one focus group discussion with seven female students aged 18-22 years. The informants were female students who have been watching food content on YouTube for more than one year. Data collection was carried out over April-May 2019. Data were analyzed thematically and presented using a narrative approach.Results: There were three themes that emerged in this study, namely the reasons for watching food content, the benefits, and the effects of watching food content on adolescent health habits. Food content on YouTube is imagined to be educational and provides new knowledge related to food and culture in various regions of Indonesia and other countries. Watching YouTube has become a routine teen activity where they can spend one to four hours per day and can cause teens to form sedentary lifestyle. YouTube watching habits are influenced by peers and social media. It can increase adolescent appetite, thus, they more often opt for unhealthy foods.Conclusion: Watching food content on YouTube has a positive and negative impact on adolescent health. One negative impact is that the content or influencers can cause the selection of unhealthy foods. Attractive education method should be applied in order to counteract unhealthy food content and promote healthy eating habits.

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The Influence of Food Blogger to the Intention of Consuming Healthy Food

Cited by 5 publications

References 2 publications

Organic food and Instagram health and wellbeing influencers: an emerging country's perspective with gender as a moderator

Organic food and Instagram health and wellbeing influencers: an emerging country's perspective with gender as a moderator

Youtube Yemek Kanallarının Tatma Davranışsal Niyeti Üzerine Etkisi

"I want what they're eating": College students' experiences in watching food content on YouTube

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