The Influence of Geographic and Psychic Distance on Online Hotel Ratings

Phillips, Paul A.; António, Nuno; Almeida, Ana de; Nunes, Luís

doi:10.1177/0047287519858400

Cited by 29 publications

(29 citation statements)

References 112 publications

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“…Giang et al [16] noted that Australian tourists' intention to visit an overseas destination was negatively correlated with cultural distance. Philips et al [17] have recently verified the existence of a cultural affinity effect in tourists' overseas destination choice. Specifically, tourists have a propensity to travel to regions with a shared cultural identity.…”

Section: Cultural Distance In Tourismmentioning

confidence: 98%

Evaluation of the Setting of the Global Promotion of the Czech Republic Destination

Kotíková

Pavlů

2020

SHS Web Conf.

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Internationalisation is an increasingly common strategy for all types of companies across sectors, especially for tourism and destination management. The paper aims to evaluate the effectiveness of the current setting of marketing promotion of selected economies in the global market. The cost benefit analysis method compares the costs of individual international campaigns with the benefits measured by the number of arriving tourists from each target market. The costs and benefits of the internationalisation of the Czech Republic’s marketing strategy (based on the CzechTourism data evidence) are subsequently quantified per unit, or how much money was needed to attract one tourist (given the cultural distance between economies) and the total amount of consumer spending of the tourist with the relevant source economy. The analyses showed paradoxically the low efficiency of the international campaign in Austria and Slovakia which, due to the amount of money spent, could not attract enough tourists. The net benefits of these promotions are EUR 74.84 for Austria and EUR 96.52 for Slovakia. On the other hand, the most effective was the campaign in Russia, which brought EUR 301.08 net profit. Marketing campaigns in India and the USA, where net profit exceeded EUR 200, can be considered successful.

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Section: Cultural Distance In Tourismmentioning

confidence: 98%

Evaluation of the Setting of the Global Promotion of the Czech Republic Destination

Kotíková

Pavlů

2020

SHS Web Conf.

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“…Psychic and geographic distance even happens to impact rating scores. Indeed, travelers with a greater psychic and geographical distance give higher rating scores than travelers with less distance [30]. In addition, when they express their opinion, customers are not only influenced by their tourist experience but also by their experience using the online platform where they booked and wrote their review [4].…”

Section: Online Reviews/scoring and Customer Satisfactionmentioning

confidence: 99%

“…Moreover, this indicator has been the subject of study in several works such as [34]. e sex [33], cultural dimensions [36,65], and geographic and psychological dimensions of clients [30] can also influence the score. Some studies have gone even further by studying the effect of gamification integrated into review sites, in this case, on Tripadvisor [66], such as the rating system or badges, and it turned out that such features may affect the behavior of the traveler when writing the review.…”

Section: Prediction Of Scoresmentioning

confidence: 99%

A Client-Centric Evaluation System to Evaluate Guest’s Satisfaction on Airbnb Using Machine Learning and NLP

Chiny

Bencharef

Hadi

et al. 2021

Applied Computational Intelligence and Soft Computing

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Understanding the determinants of satisfaction in P2P hosting is crucial, especially with the emergence of platforms such as Airbnb, which has become the largest platform for short-term rental accommodation. Although many studies have been carried out in this direction, there are still gaps to be filled, particularly with regard to the apprehension of customers taking into account their category. In this study, we took a machine learning-based approach to examine 100,000 customer reviews left on the Airbnb platform to identify different dimensions that shape customer satisfaction according to each category studied (individuals, couples, and families). However, the data collected do not give any information on the category to which the customer belongs to. So, we applied natural language processing (NLP) algorithms to the reviews in order to find clues that could help us segment them, and then we trained two regression models, multiple linear regression and support vector regression, in order to calculate the coefficients acting on each of the 6 elementary scores (precision, cleanliness, check-in, communication, location, and value) noted on Airbnb, taking into account the category of customers who evaluated the performance of their accommodation. The results suggest that customers are not equally interested in satisfaction metrics. In addition, disparities were noted for the same indicator depending on the category to which the client belongs to. In light of these results, we suggest that improvements be made to the rating system adopted by Airbnb to make it suitable for each category to which the client belongs to.

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“…COO effects have also been found among young consumers, such as those in Generation Z (Sharama, 2019). In the hospitality context, COO has been shown to influence consumers’ experiences with Airbnb (Akarsu et al , 2020), online ratings (Phillips et al , 2020), brand image (Lee et al , 2017) and demand for hotels (Ribaudo, 2019).…”

Section: Literature and Theoretical Frameworkmentioning

confidence: 99%

Country-of-origin cues: effects of country-related affect and product association on consumer responses to hospitality firms

Xie

2021

IJCHM

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Purpose This paper aims to investigate the impacts of country-of-origin (COO) cues, country-related affect (CRA) and country-related product associations (CRPA) on consumers’ intention to purchase hotel services. Design/methodology/approach A survey of 305 respondents was conducted. Mediation and conditional process tests were performed to examine the proposed theoretical framework. Findings The results suggest that CRA is positively correlated with consumer trust, which, in turn, affects purchase intention. For consumers with a high (vs low) level of consumer ethnocentrism (CE), the effect of CRA on trust is weaker. CRPA is positively correlated with both consumer trust and price perception, which, in turn, affect purchase intention. For consumers with rich subjective knowledge (SK) of hotel services, the effect of CRPA on price perception is weaker. The effects of COO stereotypes and the moderation effects of CE and SK hold after controlling for consumers’ age, gender, income, education and objective knowledge. Practical implications Hospitality practitioners can make use of different types of country-related information to communicate effectively with consumers in a global environment. Originality/value This research is the first to discover the different mechanisms underlying different types of COO and the boundary conditions on these effects.

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The Influence of Geographic and Psychic Distance on Online Hotel Ratings

Cited by 29 publications

References 112 publications

Evaluation of the Setting of the Global Promotion of the Czech Republic Destination

Evaluation of the Setting of the Global Promotion of the Czech Republic Destination

A Client-Centric Evaluation System to Evaluate Guest’s Satisfaction on Airbnb Using Machine Learning and NLP

Country-of-origin cues: effects of country-related affect and product association on consumer responses to hospitality firms

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