The influence of retailing-mix levers on private label market share: The case of the Italian FMCG market

Fornari, Edoardo; Fornari, Daniele; Grandi, Sebastiano; Menegatti, Mario

doi:10.1016/j.jretconser.2013.07.004

Cited by 22 publications

(6 citation statements)

References 44 publications

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“…All eight studies that evaluated TPR detected associations with one or more consumer shopping behaviors, including purchase volume, impulse purchase volume, brand choice, and brand market share [ 58 , 59 , 60 , 61 , 62 , 63 , 64 , 65 ]. TPR may have a stronger impact on some outcomes compared to others: one study that assessed wine purchases in the UK found that TPR strongly influenced brand selection, somewhat influenced purchase volume, but did not influence purchase initiation [ 61 ].…”

Section: Resultsmentioning

confidence: 99%

Influence of Food and Beverage Companies on Retailer Marketing Strategies and Consumer Behavior

Hecht

Perez

Polascek

et al. 2020

IJERPH

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The retail food environment plays an important role in shaping dietary habits that contribute to obesity and other chronic diseases. Food and beverage manufacturers use trade promotion—incentives paid to retailers—to influence how products are placed, priced, and promoted in stores. This review aims to: (1) catalogue trade promotion practices that manufacturers use to influence retailer marketing strategies, and (2) describe how these retailer marketing strategies affect consumer purchasing behavior and attitudes. Researchers searched five databases, Academic Search Ultimate, Business Source Ultimate, PsycINFO, PubMed, and Web of Science, to identify literature from industry and academic sources published in English through November 2019. Twenty articles describing manufacturer trade promotion practices were synthesized and provided insight into four types of trade promotion practices: category management, slotting allowances, price discounts, and cooperative advertising. Fifty-four articles describing the impact of retailer marketing on consumers were synthesized and graded for quality of evidence. While comparison across studies is challenging, findings suggest that retailer marketing strategies, such as price promotions and prominent placement, lead to increased sales. Results can guide efforts by policymakers, public health practitioners, and food retailers to design retail environments that improve healthy eating while maintaining retailer financial interests. Additional research should measure the impact of retailer marketing strategies on consumer diet quality and retailer outcomes (e.g., return-on-investment).

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Section: Resultsmentioning

confidence: 99%

Influence of Food and Beverage Companies on Retailer Marketing Strategies and Consumer Behavior

Hecht

Perez

Polascek

et al. 2020

IJERPH

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“…In fact, the Italian FMCG sector is among the top four markets in Europe in terms of turnover and generated flows, and it had the second highest growth after Spain in 2016 (Nielsen 2016). It shows a level of fragmentation of the overall retail market higher that other major European markets such as the UK, Germany, France and Spain (Fornari et al 2013). This is also due to the geographical conformation of the Italian territory, which affects how consumer are distributed across the peninsula and its two major islands.…”

Section: Objective Research Question and Scope Of The Studymentioning

confidence: 99%

Lean and green supply chain management through intermodal transport: insights from the fast moving consumer goods industry

Colicchia

Creazza

Dallari

2017

Production Planning & Control

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Combining efficiency, effectiveness, and sustainability is crucial for companies to succeed in today's context of fierce competition. This paper investigates how intermodal transport can be adopted for managing supply chains according to a Lean and Green approach. A scenario-based estimation tool was developed to quantify the potential demand for intermodal transport. The tool was applied to the Italian Fast Moving Consumer Goods (FMCG) supply chain. Following, a single longitudinal case study on a FMCG company (Procter & Gamble) was carried out to investigate the enabling factors for the adoption of intermodal transport. Our results show that it is possible to shift demand from road to rail: a number of pathways for action were identified that related to planning and management, assets, train services, collaboration, legal issues, and incentive schemes. Also, a collaborative business model for making the modal shift possible was presented. This paper is original because it offers an investigation of Lean and Green Supply Chain Management through intermodal transport by adopting a supply chain perspective and providing a bridging link between academic studies and field evidence.

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“…The Italian FMCG industry is placed among the top four markets in Europe for logistics flows and generated turnover, and it is one of the fastest-growing sectors across Europe, after Spain in 2016 (Nielsen, 2016). It is characterized by a level of fragmentation higher than other European markets, such as France, the UK, Spain and Germany (Fornari et al, 2013). In this sector, it is possible to isolate a few major retailers that hold the majority of market shares, as seen in other principal European markets (source: Nielsen, 2019).…”

Section: Methodsmentioning

confidence: 99%

Who cares? Supply chain managers’ perceptions regarding cyber supply chain risk management in the digital transformation era

Creazza

Colicchia

Spiezia

et al. 2021

SCM

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Purpose The purpose of this paper is to explore the perceptions of supply chain managers regarding the elements that make up cyber supply chain risk management (CSCRM) and the related level of alignment, to understand how organizations can deploy a CSCRM strategy that goes beyond the technical, internal functioning of single companies and moves beyond the dyad, to create a better alignment that can ultimately lead to improved cyber supply chain resilience. Design/methodology/approach An exploratory survey in the fast-moving consumer goods (FMCG) industry involving over 100 organizations in Italy was conducted. Results were analysed through one-way analysis of variance, to appraise the differences in the perceptions of the various actors of the FMCG supply chain (Manufacturers, Logistics Service Providers, Retailers). Findings While a certain degree of alignment of the perceptions across the FMCG supply chain exists, the study found that Logistics Service Providers can play a crucial role as orchestrators of the CSCRM process towards a more “supply chain-oriented” response to cyber threats and risk events. The research also highlights the necessity to see people as key elements for improving cyber resilience in the supply chain. Research limitations/implications Through a vertical analysis of a supply chain, the study extends the existing theory on CSCRM, which contains isolated case studies. It also contributes to extending the current theory with the proposal of the paradigm of Logistics Service Providers as orchestrators of the CSCRM process. The study combines different classifications of CSCRM initiatives and embraces theories external to the supply chain literature. Practical implications Through the empirical analysis, this study helps practitioners in streamlining the design of cyber security strategies and actions that span across the supply chain for better alignment. This could mean more coordination of efforts and more targeted/accurate investments in CSCRM initiatives. The study invites practitioners to ponder the perceived relevance of the human factor as a source of risk and the perceived importance of countermeasures aimed at mitigating risk events stemming from that source. Originality/value By focusing on an entire supply chain, this is one of the first studies on CSCRM that goes beyond the dyad. Its originality also lies in its use of the investigations of perceptions along the supply chain as pillars for the alignment of CSCRM strategies and mitigation initiatives. This original perspective allows for discovering the role of Logistics Service Providers in driving the alignment of the efforts towards better outcomes of the CSCRM process.

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The influence of retailing-mix levers on private label market share: The case of the Italian FMCG market

Cited by 22 publications

References 44 publications

Influence of Food and Beverage Companies on Retailer Marketing Strategies and Consumer Behavior

Influence of Food and Beverage Companies on Retailer Marketing Strategies and Consumer Behavior

Lean and green supply chain management through intermodal transport: insights from the fast moving consumer goods industry

Who cares? Supply chain managers’ perceptions regarding cyber supply chain risk management in the digital transformation era

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