The Influence of Short Video Platform Characteristics on Users’ Willingness to Share Marketing Information: Based on the SOR Model

Shi, Rui; Wang, Minghao; Liu, Chang; Gull, Nida

doi:10.3390/su15032448

Cited by 18 publications

(6 citation statements)

References 48 publications

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“…, 2022; Hsu et al. , 2012; Shi et al. , 2023) affirmed the essential role of ISS in predicting organisms and responses in the S-O-R model.…”

Section: Introductionmentioning

confidence: 80%

“…Past studies (e.g. Elsotouhy et al, 2022;Hsu et al, 2012;Shi et al, 2023) affirmed the essential role of ISS in predicting organisms and responses in the S-O-R model. In addition, Ali et al (2021) argued that the revised ISS model developed by Delone and Mclean (2003) is appropriate for forecasting user engagement, a stimulus in the current study, with smartphone apps such as m-payment apps.…”

Section: Introductionmentioning

confidence: 95%

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Integrating ISS and SOR models to investigate the determinants of continuance intention toward using m-payment for donations (Sadaqah): the moderating role of Islamic religiosity

Elsotouhy

Mobarak

Dakrory

et al. 2023

IJBM

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PurposeDespite the significance of donations (Sadaqah) via mobile payment in Islamic countries, little is known about the variables influencing continuance intention toward using m-payment for donations (Sadaqah). Based on the stimulus-organism-response (S-O-R) model, this research explores the influence of perceived quality (i.e. system, information, service) as a stimulus on customer satisfaction, engagement and delight as organisms, which then affects continuance intention toward using m-payment for donations (Sadaqah) as a response. Moreover, the study investigates the moderating role of Islamic religiosity.Design/methodology/approachUsing partial least squares structural equation modeling (PLS-SEM), a representative data sample of 419 Egyptian Muslims was analyzed to test hypotheses.FindingsThe findings revealed that all perceived quality constructs significantly positively affect customers' satisfaction. Customer satisfaction, in turn, positively affects customer engagement and delight. Moreover, customer engagement, delight and Islamic religiosity significantly positively affect continuance intention toward using m-payment for donations (Sadaqah). The findings also revealed that Islamic religiosity moderates the influence of customer engagement and customer delight on continuance intention toward using m-payment for donations (Sadaqah).Originality/valueThis is the first study to examine using m-payment for donations (Sadaqah) in an Islamic environment based on the S-O-R model.

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“…, 2022; Hsu et al. , 2012; Shi et al. , 2023) affirmed the essential role of ISS in predicting organisms and responses in the S-O-R model.…”

Section: Introductionmentioning

confidence: 80%

Section: Introductionmentioning

confidence: 95%

Integrating ISS and SOR models to investigate the determinants of continuance intention toward using m-payment for donations (Sadaqah): the moderating role of Islamic religiosity

Elsotouhy

Mobarak

Dakrory

et al. 2023

IJBM

View full text Add to dashboard Cite

show abstract

“…Perceived value and consumer satisfaction significantly influenced consumer behavior, underscoring the study’s significance in enhancing airport services. Shi et al (2023) contended that establishing a SOR model for live-streamed short videos helped assess user willingness to share marketing information on short video platforms. Their findings highlighted the substantial influence of information quality on user willingness to share marketing information.…”

Section: Literature Reviewmentioning

confidence: 99%

Online shopping consumer perception analysis and future network security service technology using logistic regression model

2024

PeerJ Computer Science

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In order to understand consumer perception, reduce risks in online shopping, and maintain online security, this study employs data envelopment analysis (DEA) to confirm the relationship between evaluation and stimuli. It establishes a model of stimuli-organism response and uses regression analysis to explore the relationships among negative online shopping evaluations, consumer perception of risk, and consumer behavior. This study employs attribution theory to analyze the impact of evaluations on consumer behavior and assesses the role of perceived risk as a mediator. The independent variable is negative comments, the dependent variable is consumer behavior, and logistic regression is used to empirically analyze the factors influencing online shopping security. The results indicate a positive correlation between the number of negative comments and consumers’ delayed purchase behavior, with a correlation coefficient of 41%. The intensity of negative comments significantly impacts consumers’ refusal to make a purchase, with a correlation coefficient of 38%. The length of negative comments substantially influences consumers’ opposition to purchasing, also with a correlation coefficient of 38%. There is a close relationship between perceived risk and consumers’ delayed shopping behavior and the number of negative comments, with 41% and 4% correlation coefficients, respectively. Perceived risk has a relatively smaller impact on consumers’ opposition to purchase behavior, with a correlation coefficient of 27%. The length, intensity, and number of negative comments are correlated with consumers’ opposition, refusal, and delayed consumption, negatively affecting consumer intent. Additionally, negative comments are related to perceived risk and consumer behavior. Perceived risk causally influences consumer behavior, while the convenience of shopping has a relatively minor impact on online shopping security. Factors like delivery speed, buyer reviews, brand, price, and consumer perception are significantly related to online shopping security. Consumer perception has the most significant impact on online shopping security, balancing secure and fast consumption under the guarantee of user experience. Strengthening consumer perception enhances consumers’ ability to process risk information, helping them better identify risks and avoid using hazardous network software, tools, or technologies, thereby reducing potential online security risks.

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“…Hausman and Siekpe [5] have shown that flow can affect online consumers' purchase and return intentions. Shi et al [6] examined the effect of flow experience on information sharing intention in short video platforms. This study explores the influence of flow experience on users' visual behavior from the perspective of visual complexity.…”

Section: Introductionmentioning

confidence: 99%

Exploring the Impact of Visual Complexity on Flow Experience in Online Visual Art Platforms: An Eye-Tracking Study

Liu,

Wang

2024

Frontiers in Artificial Intelligence and Applications

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The flow experience of online platform users is an important factor affecting user stickiness and improving the quality of the platform. Analyzing the influencing factors of flow experience on online platform is a key step to improve the flow experience in the user’s use process. From the perspective of visual perception, this study analyzes the impact of visual factors on the flow experience. Starting with the complexity of the online platform interface, the eye tracking experiment was used to explore the impact of complexity and visual search efficiency on the flow experience. The experimental results show that the quantity complexity and functional layout complexity have different effects on the flow experience, and the visual search efficiency is positively correlated with the flow experience. In addition, the relationship between flow experience and quantity complexity was inverted U-shaped; It is positively correlated with the complexity of functional layout, but the impact is not significant.

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The Influence of Short Video Platform Characteristics on Users’ Willingness to Share Marketing Information: Based on the SOR Model

Cited by 18 publications

References 48 publications

Integrating ISS and SOR models to investigate the determinants of continuance intention toward using m-payment for donations (Sadaqah): the moderating role of Islamic religiosity

Integrating ISS and SOR models to investigate the determinants of continuance intention toward using m-payment for donations (Sadaqah): the moderating role of Islamic religiosity

Online shopping consumer perception analysis and future network security service technology using logistic regression model

Exploring the Impact of Visual Complexity on Flow Experience in Online Visual Art Platforms: An Eye-Tracking Study

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