Esta es la versión de autor del artículo publicado en: This is an author produced version of a paper published in: El acceso a la versión del editor puede requerir la suscripción del recurso Access to the published version may require subscription Past research has found that environmental primes can automatically initiate unconscious goal striving. Recent models of priming have suggested that this effect might be moderated by validation processes. According to a goal validation perspective, primes should cause changes in one's motivational state to the extent people have confidence in the prime-related mental content.Across three experiments we provided the first direct empirical evidence for this goal validation account. Using a variety of goal priming manipulations (cooperation versus competition, achievement, and self-improvement versus saving money) and validity inductions (power, ease, and writing about confidence), we demonstrated that the impact of goal primes on behavior occurs to a greater extent when conditions foster confidence (versus doubt) in mental contents.Indeed, when conditions foster doubt, goal priming effects are eliminated or counter to the implications of the prime. The implications of these findings for research on goal priming and validation processes are discussed.Key words: goal pursuit, automaticity, metacognition, validation GOAL VALIDATION 3 From primed construct to motivated behavior: Validation processes in goal pursuitThe study of self-regulation and goal pursuit is a fundamental topic in psychology (Vohs & Baumeister, 2011) with widespread implications for human thought and behavior. At a cognitive level, goals are abstract structures in memory that can become accessible through contextual cues and guide behavior toward the attainment of desired end states (Fishbach & Ferguson, 2007). Although historically thought to be relatively deliberative in nature (e.g., Carver & Scheier, 1998;Locke & Latham, 1990), contemporary research indicates that goals can be both activated and pursued outside of conscious awareness. For example, Chartrand and Bargh (1996) demonstrated simple priming manipulations, such as those previously used to activate traits or stereotypes (e.g., Srull & Wyer, 1979), can also produce complex, motivated behavior. These priming manipulations have produced motivated behavior for goals as diverse as achievement (Bargh, Gollwitzer, Lee-Chai, Barndollar, & Trötschel, 2001), seeking casual sex (Aarts, Gollwitzer, & Hassin, 2004), forming impressions of others (Chartrand & Bargh, 1996), dieting (Fishbach, Friedman, & Kruglanski, 2003), and knowledge seeking (Riketta & Dauenheimer, 2003).Once activated, primed goals operate in the same manner as consciously selected ones.That is, goal priming produces all of the hallmarks of conscious goal pursuit including increases in goal strength over time, persistence in the face of obstacles, and resumption after interruption (Bargh et al., 2001; see also, Förster, Liberman, & Friedman, 2007). In addition, success and failure at n...