“…Scholars have found physiological markers of mental effort in EEG (Fairclough, Venable, & Tattersall, 2005;Wang, Gwizdka, & Chaovalitwongse, 2016;Buettner, 2017b), fMRI (Lim et al, 2010;Gwizdka, 2013b), fNIR (Sassaroli et al, 2008;Herff et al, 2014), EDA (Wilson, 2002;Boucsein, 2012;Buettner, 2017b), HR (Vogt, Hagemann, & Kastner, 2006;Brookhuis & de Waard, 2010), facial action (Buettner, 2017b(Buettner, , 2018, fEMG (Stone & Wei, 2011;Ekman, Friesen, & Hager, 2002), PET (Kramer, 1990;Just, Carpenter, & Miyake, 2003), MEG (Tanaka, Ishii, & Watanabe, 2015;Ishii, Tanaka, & Watanabe, 2016), and various eye-tracking measures (e.g., Rayner, 1998;Buettner, 2013Buettner, , 2017bGwizdka, 2016). In particular, they have found that mental effort is associated with a lot of eye-related characteristics, such as a user's pupil diameter (Hess & Polt, 1964;Beatty, 1982;Buettner, 2017b), eye-blink duration and blink rate (Fairclough et al, 2005;Marshall, 2007), eye saccade speed (Porter et al, 2010;Buettner, 2013Buettner, , 2017b, and the number of eye gaze fixations (Rayner, 1998;Buettner, 2013Buettner, , 2017b.…”