“…The literature highlights the ways in which eco‐control helps identify environmental issues and opportunities and fosters the establishment of environmental strategic priorities and goals (e.g., Epstein, ; Epstein and Bichard, ; Arjaliès and Mundy, ). Research has also demonstrated that eco‐control may support the achievement of such strategic environmental goals by integrating environmental concerns into organizational routines, the proactive deployment of environmental initiatives and the development of unique environmental capabilities (e.g., Perego and Hartmann, ; Journeault and De Rongé, ; Journeault, ). More generally, this literature has demonstrated that eco‐control gives firms a competitive advantage by improving environmental performance (e.g., Wisner, Epstein, and Bagozzi, ; Henri and Journeault, ; Epstein and Buhovac, ; Journeault, ).…”