The Innovative Inheritance and Development of Guqin Art in the New Media Perspective

Abstract

The Chinese guqin has been listed by UNESCO as a masterpiece of the oral and intangible heritage of humanity, and has since been awarded seven national non-heritage achievements, making it a typical representative of Chinese folk music art. However, after a thousand years of development, the art of guqin is still a niche culture with low popularity among the general public.In order to break the awkward communication status quo of guqin art, a study was conducted on the current situation of the promotion and communication of guqin art in Fujian and Taiwan. This paper finds that the art of guqin is slow to spread, small in scope, and has an aging audience. To this end, the following suggestions are made: using mainstream media to activate the cultural market of guqin art; integrating various forms to innovate the dissemination channels of guqin art and continuously expanding the exchange and cooperation of guqin art in Fujian and Taiwan. In order to strengthen the promotion of guqin art in the new era, change the awkward communication status quo of guqin art, so that guqin art can enter the public's view more quickly and better, and pass on.