The Integration of Artificial Intelligence in Business Communication Channels: Opportunities and Challenges

Abstract

The development of artificial intelligence is the most intriguing technological advancement of the twenty-first century. Artificial intelligence has become a ubiquitous tool in modern times, and the business industry is no exception. Even though AI is still emerging, it has already had a significant impact on the business sector. It has enabled business managers to devise creative methods to package and even convey the final product to the consumer. The purpose of this study is to examine the different opportunities and challenges associated with the integration of artificial intelligence in business communication channels. Data was collected from 384 business and technology experts in Greece using a well-designed questionnaire. The business sector is going through a significant change in how it interacts with consumers and other companies. AI has been effectively used in several business areas, including biometrics, chatbots, robots, integrated buying and inventory, recommendation and suggestion engines, and kiosks. In addition to keeping up with the rapid advancements in artificial intelligence, it is also assisting in the transformation of consumer behavior and the business sector. Undoubtedly, the industry has benefited much from the deployment of artificial intelligence, but many individuals are still ignorant of its potential. The findings highlight key issues that are unique to businesses driven by AI. The results provide light on the particular complexity and difficulties that businesses may run into when using AI in business procedures by identifying these difficulties.