The integration of microcomputers in marketing research and decision making

Malhotra, Naresh K.; Tashchian, Armen; Mahmoud, Essam

doi:10.1007/bf02723405

Cited by 23 publications

(6 citation statements)

References 11 publications

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“…The quantity and content of computer oriented courses varies noticeably within the academic community. Most business schools require at least one computer literacy course and have integrated the microcomputer in many of the traditional courses such as accounting (Cerullo & Klein, 1988), marketing (Malhotra, Tashchian, & Mahmoud, 1987), and real estate (DeLisle & Hillison, 1984 ). As a response to the needs of the business community, hands-on courses concerning the use of productivity tools such as word processors, spreadsheets, and databases are offered.…”

mentioning

confidence: 99%

An Assessment of Computer Education in the Business School

Yasin

Green

Wafa

1989

Journal of Research on Computing in Education

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mentioning

confidence: 99%

An Assessment of Computer Education in the Business School

Yasin

Green

Wafa

1989

Journal of Research on Computing in Education

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“…The type of research approach used was descriptive research, which also aims to describe the characteristics of an object, individual, group, organization, or environment; analyze the relationship between variables; and develop information generalizations [40,41]. In addition, an analysis of the indicators in this study, which included testing outliers, identifying missing data, and testing the validity and reliability of the indicators, was carried out.…”

Section: Methods and Measuresmentioning

confidence: 99%

A Portrait of Socially Responsible Hospitals in Indonesia

et al. 2022

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This study’s purpose is to measure social performance in hospitals in Indonesia, specifically focusing on the tendency for hospitals to act in the process of achieving various targets with a focus on social impacts on the community, stakeholders, and the environment. Although previous studies on hospital performance exist, few focus on the aspect of social responsibility. This study offers a way to measure the current social performance of hospitals using valued reference by hospital stakeholders. This study uses descriptive analysis and ANOVA for the indicators of social performance in the context of hospitals in Indonesia. Data used are from the Indonesian Commission on Accreditation of Hospital (ICAHO). This study uses data from 752 accredited hospitals in Indonesia. Results show that there were no significant differences in social performance between the different classes of hospitals. Social performance was found to be moderate on average for all classes: A, B, C, and D. However, across different accreditation levels of hospitals in Indonesia, social performance is scored as moderate with significant differences between the groups of accreditations. The implications of the results from this study provide a practical reference point measuring social performance for accredited hospitals in Indonesia.

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“…Variabel pelatihan dimaksudkan untuk memoderasi hubungan antara literasi keuangan dan kinerja keuangan. Menurut (Malhotra, 2009), skala likert, sebuah skala pemeringkat terperinci, digunakan untuk mengukur tanggapan responden dari survei. Responden diberi skala dengan angka yang terkait dengan kategori tersebut.…”

Section: Metode Penelitianunclassified

Peran Pelatihan Dalam Memoderasi Hubungan Literasi Keuangan Terhadap Kinerja Keuangan Umkm

2023

JIAFE

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Penelitian ini bertujuan untuk menganalisis pengaruh literasi keuangan terhadap kinerja keuangan dan pelatihan, pengaruh pelatihan terhadap kinerja keuangan, serta menganalisis pengaruh pelatihan dalam memoderasi literasi keuangan terhadap kinerja keuangan. Sampel dalam penelitian sebanyak 35 pelaku UMKM yang berada di Kelurahan Balumbang Jaya, Kota Bogor yang menjadi anggota dan memiliki pinjaman di Koperasi KIS. Teknik analisis dalam penelitian ini menggunakan Partial Least Square (PLS). Hasil penelitian ini menunjukkan bahwa literasi keuangan mempunyai pengaruh positif terhadap kinerja keuangan, literasi keuangan mempunyai pengaruh positif terhadap pelatihan, pelatihan mempunyai pengaruh positif terhadap Kinerja keuangan, serta literasi keuangan memiliki pengaruh positif terhadap kinerja keuangan melalui pelatihan. Hal ini menunjukkan pentingnya literasi keuangan dalam meningkatkan kinerja keuangan UMKM. Literasi keuangan dapat dilakukan melalui pelatihan atau melalui program lembaga Pendidikan.

show abstract

The integration of microcomputers in marketing research and decision making

Cited by 23 publications

References 11 publications

An Assessment of Computer Education in the Business School

An Assessment of Computer Education in the Business School

A Portrait of Socially Responsible Hospitals in Indonesia

Peran Pelatihan Dalam Memoderasi Hubungan Literasi Keuangan Terhadap Kinerja Keuangan Umkm

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