The intention of using mobile ticketing in online travel agent

Aristio, Andre Parvian; Iskandar, Muhammad Al Farisi; Mudjahidin,; Ramadhansyah, Arrindika Pradana; Supardi, Sulisa; Utomo, Gatut Prijo; Parahita, Anggraini Naya

doi:10.1016/j.procs.2021.12.141

Cited by 4 publications

(1 citation statement)

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“…Even though there are some studies on the adoption of mobile ticketing services [14][15][16][17], these are applied to their use by locals and not by tourists and this difference in the context of use cannot be overlooked. In this sense, this article fills an important research gap in the literature by assessing the adoption of mobile ticketing services by tourists.…”

Section: Introductionmentioning

confidence: 99%

To Use or Not to Use? Investigating What Drives Tourists to Use Mobile Ticketing Services in Tourism

2022

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The advantages associated with mobile ticketing solutions are undeniable; however, most of these solutions are designed for the local population without taking into account the specific needs of tourists. Therefore, this study fills an important research gap in the literature by assessing the adoption drivers of mobile ticketing services by tourists and pointing out possible directions to the design of such services. The proposed model includes constructs of the technology acceptance model (TAM), diffusion of innovations (DOI) theory, and others widely disseminated in the literature on mobile payments, such as mobility. The model was empirically tested through an online survey, and Structural Equation Modeling (SEM) was applied to analyze the data. The results show that the intention of tourists to use mobile ticketing services is positively affected by the perceived usefulness and mobility. The survey findings also describe additional services that respondents value in a mobile ticket service for tourists, both in normal and in pandemic contexts, useful to shape future mobile ticketing solutions for tourists.

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Section: Introductionmentioning

confidence: 99%